Program Overview

Program Overview

The Pearson BTEC Level 5 Diploma in Business - Marketing course is a professional qualification designed to prepare students for careers in marketing and related fields. The course provides a combination of theoretical knowledge and practical skills, focusing on the development of key skills required for success in the marketing industry.

Key Features of the Course

• Practical Focus: The course is designed to provide students with the practical skills and knowledge necessary for success in the marketing field.
• Industry-Relevant Content: The course content is regularly updated to reflect changes in the marketing industry, ensuring that students learn the latest techniques and strategies.
• International Perspective: The course is designed for students who wish to pursue a global career in marketing, including case studies and examples from around the world.
• Transferable Skills: In addition to specific marketing skills, students will develop a range of transferable skills, including communication, problem-solving, and teamwork, which are valuable in any career.

Course Units

Mandatory Units

• Marketing Functions
• Principles of Marketing
• Customer Communications
• Application of Digital Marketing
• Branding and Product Management
• Customer Loyalty Management
• Event Marketing

Optional Units

• Market Research for Business Start-Up
• Social Responsibility of Marketing Organizations
• Brand Activation

Main Topics

• Business Marketing

Career Progression

Graduates of the course can find employment opportunities in a range of marketing-related roles, including marketing officers, digital marketing specialists, account managers, public relations officers, and sales representatives. With further study and experience, career paths can include marketing manager, brand manager, marketing director, or chief marketing officer.

Fees and Admission

For more information on tuition fees, scholarships, and admission details, please contact the admissions team.

Admission Requirements

Admission requirements for the Pearson BTEC Level 5 Diploma in Business:

• Age: 17 and above
• CBSE/ISC/NIOS/All State Boards from Grade 12, American, Filipino, or International Baccalaureate
• Profile with Advanced Level GCE with achievement in two or more subjects supported by 5 or more GCSEs at Grade C and above
• Pearson BTEC Level 3/Diploma International
• Other international qualifications equivalent
• Work experience in the same field

Application Deadline

The application deadline for the September 2023 semester is September 16, 2023. Prospective students are strongly advised to complete the application process as soon as possible to ensure their eligibility for the upcoming semester. It is crucial to submit all required documents and meet the specified deadline to guarantee a place in the desired program and avoid any potential delays or complications in the admission process.