Program Overview

University of Atlanta Dubai Programs

The University of Atlanta Dubai offers a range of undergraduate and graduate programs that have been formally accredited by regional and global independent bodies.

Undergraduate Programs

• Architecture (B.Arch.)
• Biology (B.S.)
• Business Administration (B.B.A.)
• Civil Engineering (B.S.C.E.)
• Computer Engineering (B.S.Comp.E.)
• Electrical Engineering (B.S.E.E.)
• International Studies (B.A.I.S.)
• Mechanical Engineering (B.S.M.E.)
• Psychology (B.A.)

Graduate Programs

• Business Administration (M.B.A.)
• Education (M.Ed.)
• Innovation Management (M.S.)
• International Affairs (M.A.)
• Urban Design and Digital Environments (M.U.D.D.E.)

Professional and Certificate Programs

• Center for Executive Programs and Professional Services (CEPPS)
• The English Bridge Program (Center For English Proficiency)
• Certificate Programs

Bachelor of Business Administration (B.B.A.)

The Bachelor of Business Administration (B.B.A.) program at the University of Atlanta Dubai provides students with the knowledge, skills, and abilities needed to become effective and responsible managers and leaders in today's global economy.

Program Overview

The program prepares graduates for a wide range of careers in business-related fields and further graduate studies. The Bachelor of Business Administration (B.B.A.) program offers the following majors:

• Accounting
• Advertising and Integrated Marketing Communications
• Economics
• Finance
• Management
• Marketing
• Artificial Intelligence in Business

Program Details

The Bachelor of Business Administration (B.B.A.) at the University of Atlanta Dubai is a 123 credit-hour, four-year program. The curriculum focuses on the foundations of business principles such as financial accounting, economics, business law, and entrepreneurship before moving into one of the five majors, depending on the area of interest.

Majors

• Accounting: Preparing students for the exciting and challenging fields of accounting, the curriculum is structured to cover core subjects such as Cost Accounting and Auditing, to elective pathways from Financial Accounting and Forensic Accounting to Business Law.
• Economics: Covering core subjects from Managerial Economics to Macroeconomics, students can then elect for more specialized subjects including Public Finance, Risk and Insurance, and Oil and Energy Economics.
• Finance: The finance major covers all aspects of Corporate Finance, Financial Modelling, and Investment and Portfolio Management, with electives in Money and Banking, Commercial Banking, and International Economics.
• Artificial Intelligence in Business: The AI in Business major blends cutting-edge artificial intelligence with core business strategies, preparing students to lead in today's rapidly evolving digital economy.
• Management: Providing students with a solid understanding of both quantitative aspects of Management such as Operations Management and Decision Making, as well as qualitative aspects including Leadership, Change, and Innovation, and Organizational Behavior.
• Marketing: Providing students with a solid understanding of the marketing mix, core and elective subjects range from Sales Management and Consumer Behavior to Retail Management and E-marketing.
• Advertising and Integrated Marketing Communications: Unlike traditional advertising, this major is ideally suited to students with an interest in communications with a focus on comprehensive brand development from creative execution of messages, data-driven communication analysis, and sales promotion, to public relations, event sponsorship, and effective media management.

Facilities

The University's School of Business provides its students with the following facilities:

• 11 regular classrooms, three computer labs, four theater-style classrooms, student lounge, conference room, and stock trading room.
• Regular classrooms vary in size and can accommodate anything from 20 to 44 students.
• The UOFA/IBM Center of Excellence for Smarter Logistics (CESL) can be set as a board room, a venue for concurrent break-out sessions, a classroom conducive for group discussions, or formal lectures.
• Stock trading room has trading terminals and large screens for students to simulate stock trading.
• All classrooms and computer labs are equipped with Instructor PC (HP EliteDesk 800 G1 SFF) connected to a ceiling-mounted projector and speakers.

Admissions Entry

All applying students must have:

• A high school/secondary school certificate or equivalent from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body.
• International TOEFL or Academic IELTS or the equivalent score on another internationally-recognized English exam.
• The University administers the ACCUPLACER Exam (Math) to place students at the appropriate mathematics level. Students may substitute the SAT for this, depending on the score.