Program Overview

Training Diploma in Digital Marketing

The Professional Diploma in Digital Marketing is designed to give a solid foundation in Digital Strategy & Execution. This course is highly focused on the UAE market requirements and is facilitated by experienced industry professionals to give hands-on experience to the participants.

Course Overview

Traditional Marketing is no longer sufficient to efficiently drive brand growth and sales. With the growth of technology, Digital Marketing is at the forefront of innovation and major growth, and the demand for skilled digital professionals is on the rise. The course is designed for:

• Entry Level Marketing Professionals
• Experienced Marketing Professionals with Traditional Marketing background
• Owners and employees of "start-ups" who wish to drive their business blending both current market trends in Digital Marketing and conventional methods

Learning Outcomes

Upon completion of the course, participants will be able to:

• Put together a complete digital marketing strategy with KPI's and integrate it with the overall Marketing Strategy
• Effectively use PPC, SEO, Email, Social Media channels, display advertising, content marketing, and App marketing to drive sales and traffic
• Implement and optimize digital marketing campaigns and utilize CRM for Data Management
• Gain hands-on experience in using Analytics Tools, such as Google Analytics, for report extraction and campaign measurement
• Understand the UAE Laws governing Digital Media in the country
• Understand the opportunities for deploying emerging digital marketing media and techniques

Modules Covered

The course covers the following modules:

• Digital Disruption: Introduction to Digital Marketing, its penetration into daily life, and how it affects current Marketing strategy and consumer behavior
• Search Marketing: SEO (Search Engine Optimization) and PPC (Pay Per Click), including technical SEO, Google AdWords, and comprehensive keyword research
• Social Media Marketing: Growth of social media, identification of trends, and penetration of various social channels globally and within the region
• Display Marketing & Email Marketing / CRM: Digital Display Marketing, Email marketing, and Customer Relationship Management (CRM) software
• Website & App Development: Creating a basic website, planning website structure, mobile websites, and App development
• Performance Marketing & Analytics: Importance of data in Digital Marketing, Google Analytics, and reporting
• Search Engine Marketing (SEM), Display Marketing & Paid Social: Theory and practical training in Google AdWords and Facebook Advertising platform
• Digital Strategy & The Future Of Digital: Creating a digital marketing strategy, mobile marketing, and the future of Digital Marketing

Entry Requirements

The individual must have:

• Bachelor Degree or minimum High School
• Good English Language Skills
• Work experience in Marketing is preferable

Program Schedule

This course is 110 hours over approximately 3-4 months, with classes held 2 times a week (Saturdays and Tuesdays), and each session is 3 hours.

Price

The current price is د.إ7,600.00, with a 5% VAT. The original price was د.إ9,500.00.