Program Overview

BA (Hons) Business Management with Data Analytics Program Overview ## BA (Hons) Business Management with Data Analytics Awarded by Abertay University, Scotland ### Program Highlights - Credits: 360 - Duration: 3 Years - Attend Abertay University's Convocation Ceremony in the UK - Full-time onsite bachelor's program - Industry exposure through various Westford Initiatives ### Program Description In a fast-paced global market where change is constant, and the term 'Big Data' has dominated the field of analytics, it is essential for the future workforce to be equipped with the required skillset that sets them apart from the crowd. Along with offering an insight and training into core business processes such as Research, Human Resources, Digital Marketing, and Operations, the program comprises study material that strengthens knowledge of management and analytics. Bringing different aspects of analytics through incorporation of modules such as Business Analytics, Predictive Analytics, Perspective Analytics, and Computational Analytics the BA (Hons) in Business Management with Business Analytics offered by Westford in partnership with UK's Abertay University aims to create a talent pool that harnesses the ability to apply the tools that are at their disposal and thrive in an international business environment. ### Program Structure This bachelor's degree offered by Abertay University is a three-year program with each year split into two semesters. Eighteen modules will be covered through the course of the program, with three modules taught each semester. #### First Year - Semester 1: Business Analytics, People, Planet, Profit, Theory and Practice in HRM - Semester 2: Project Management, Researching Business and Innovation, Digital Marketing Principles #### Second Year - Semester 3: Digital Business, Marketing Intelligence & Consumer Behaviour, Business and Environmental Sustainability - Semester 4: Predictive Analytics, Entrepreneurship & Business Start-up, Financial Markets #### Third Year - Semester 5: Strategic Management, Operations Management and Business Redesign, Managing Change - Semester 6: Business Ethics and Society, International Business & Management, Computational Analytics ### About Abertay University Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange. With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead, and innovate across a wide range of sectors. Abertay University prides itself on offering an inclusive, friendly, and welcoming environment for its students and staff, alongside first-rate teaching and excellent student experience. An ambitious, forward-thinking institution, it offers degree programs to prepare students for careers in the modern world. Graduates have gone on to work for organizations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments. ### Achievements of Abertay University - Top Scottish Modern University - National Student Survey - Top 10 in UK for Student Experience - Guardian University Guide 2024 - Top International School in Europe for Video Games Education - The Princeton Review 2024 - "One of the great success stories of the British University Sector" - Daily Mail University Guide 2024 ### Program Outcome Upon completion of the program, learners will receive the BA (Hons) in Business Management with Business Analytics from Abertay University, Scotland. ### Westford Advantage - Westford Mentorship Program: A reciprocal learning opportunity between MBA alumni and bachelor's degree students. - We Connect: Inviting leaders and innovators to share their experiences with students. - We Talk: Emphasizing the importance of surroundings on one's life and prospects. - Industry Visits: Exposing students to practical situations and events in companies. - Day With CEO: Allowing students to spend a day with a CEO to understand leadership responsibilities. ### Westford Education Founded in 2009, Westford Education stands as the most trusted executive education provider in MENA and South Asia, offering flexible blended learning solutions for both working professionals and traditional students. Westford partners with accredited universities to deliver their degree programs and provides a range of support services.