Program Overview

Introduction to the Master of Arts in Communication Program

The Master of Arts in Communication program at Zayed University is designed to prepare students for a promising career in the field of communication. With a focus on strategic public relations, this program aims to equip students with the knowledge, skills, and expertise necessary to succeed in today's fast-paced and ever-evolving communication landscape.

Program Overview

The Master of Arts in Communication program is offered by the College of Communication and Media Sciences at Zayed University. The program is designed to provide students with a comprehensive understanding of the principles and practices of communication, with a special emphasis on strategic public relations. The program consists of 36 credit hours, which can be completed in approximately three semesters.

Program Objectives

The Master of Arts in Communication program aims to:

• Provide students with a deep understanding of the principles and practices of communication
• Equip students with the skills and expertise necessary to succeed in strategic public relations
• Enable students to think critically and creatively in the development and implementation of communication strategies
• Prepare students for leadership roles in the field of communication

Curriculum

The program curriculum includes a range of courses that provide students with a comprehensive understanding of communication principles and practices. Some of the key courses include:

• Foundations of Communication Studies
• Cross-Cultural Communication
• Understanding Consumer Trends
• Communication Research Methods
• Social and Digital Media Strategies
• Event and Festival Planning and Promotion
• Corporate Social Responsibility and Ethics

Specialization in Strategic Public Relations

The program offers a specialization in strategic public relations, which provides students with the knowledge and skills necessary to succeed in this field. The specialization includes courses such as:

• Strategic Public Relations
• Internal Communications
• Crisis and Risk Management Communication
• Applied Research Seminar
• Capstone Research Seminar

Career Opportunities

Graduates of the Master of Arts in Communication program can pursue a range of career opportunities in fields such as:

• Corporate Communications
• Media Relations
• Sales
• Fundraising
• Digital Communication
• Crisis Communication
• Public Affairs/Relations
• Marketing and Advertising
• Writing, Editing and Publishing
• Meetings & Events Planning
• Financial Communication
• Government Relations

Admission Requirements

To be eligible for admission to the Master of Arts in Communication program, applicants must:

• Hold a bachelor's degree from an accredited university
• Have a minimum cumulative GPA of 3.0 (or 2.5 for conditional admission)
• Demonstrate proficiency in English
• Submit official transcripts and test scores (if required)

Tuition Fees

The tuition fee for the Master of Arts in Communication program is AED 2,667 per credit hour.

Research Areas

The College of Communication and Media Sciences at Zayed University has a range of research areas, including:

• Communication Studies
• Public Relations
• Media Studies
• Digital Communication
• Crisis Communication

Faculty

The faculty members in the College of Communication and Media Sciences are experienced professionals and scholars in their fields. They are committed to providing students with a high-quality education and mentoring them in their academic and professional pursuits.

Accreditation

Zayed University is accredited by the Ministry of Education in the United Arab Emirates and is recognized internationally for its academic excellence.

Conclusion

The Master of Arts in Communication program at Zayed University is a comprehensive and specialized program that provides students with the knowledge, skills, and expertise necessary to succeed in the field of communication. With a focus on strategic public relations, this program is ideal for students who want to pursue a career in this field. The program's curriculum, faculty, and research areas make it an excellent choice for students who want to achieve their academic and professional goals.