Bachelor of Business Administration in Digital Marketing
| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
University Program Details
The College of Business Administration offers three undergraduate programs:
- Bachelor of Business Administration: Specialization in Accounting
- Specialization in Finance and Banking
- Specialization in Human Resource Management
- Bachelor of Business Administration in Digital Marketing
- Bachelor of Business Information Systems
The program consists of 123 credit hours, divided over four years. The language of instruction is English.
Future Career Opportunities
Graduates of the program can pursue various career paths, including:
- Head of Accounting Department
- Financial Analyst
- Financial Manager
- Human Resource Manager
- Various banking jobs
Admission Requirements
To be admitted to the program, applicants must:
- Submit an original or attested UAE General Secondary Certificate, or its equivalent, with a minimum average of 60%.
- Provide a copy of their UAE ID card.
- Submit six recent passport-sized photos (3x4) with their full name written on the back of each photo.
- Fill out the application form before admission and registration.
- Provide a copy of their valid passport and a copy of their residence visa (for non-UAE and non-GCC citizens).
- Pass a personal interview.
- Obtain an English language proficiency certificate with the following scores:
- IELTS: 5
- TOEFL ITP: 500
- TOEFL IBT: 61
- TOEFL CBT: 173
- Linguaskill: B2
- Any other accredited language proficiency test by the Commission for Academic Accreditation (CAA).
- Exemptions from English language requirements:
- Passing the Umm Al Quwain University admission test with a score of 60 or above.
- Obtaining a score of 70 or above in the English language subject in the General Secondary Certificate.
- Obtaining an overall secondary school average of 80 or above.
- Passing the English language preparatory course offered by the university.
- Exempting students who studied non-Ministry of Education curricula if the curricula are taught in English.
- Obtain a mathematics proficiency certificate (SAT) with a score of 450 or above.
- Exemptions from mathematics requirements:
- Passing the Umm Al Quwain University admission test with a score of 60 or above.
- Obtaining a score of 80 or above in the mathematics subject in the General Secondary Certificate.
- Obtaining an overall secondary school average of 80 or above.
- Passing the mathematics preparatory course offered by the university, either online or in-person.
General Conditions
Applicants who lack proficiency tests may be conditionally accepted for one academic year. These proficiency standards apply to both new and conditionally admitted students. Applicants with a secondary school average below 60% may be accepted after registering and passing three preparatory courses in English, mathematics, and Arabic offered by Umm Al Quwain University.
Program Structure and Curriculum
The program consists of 123 credit hours, divided over four years. The curriculum includes various courses in business administration, finance, accounting, human resource management, and digital marketing.
Program Specializations
The college offers several specializations, including:
- Finance and Banking
- Accounting
- Human Resource Management
- Digital Marketing
- Business Information Systems
Course Descriptions
Course descriptions for each specialization can be found in the respective program guides.
