Program Overview

Executive Master's in Marketing and Strategic Communications

The Executive Master's in Marketing and Strategic Communications is a 5-semester program designed for experienced marketing, public relations, product management, sales, and procurement professionals. This program aims to prepare students for leadership positions such as Chief Marketing Officer (CMO) or Chief Communications Officer (CCO).

Program Overview

The program is offered in various study options, including online, hybrid, and onsite, with a minimum duration of 20 months. It consists of 30 credits, with tuition fees of $2,785 per credit and $27,562 per term (10-12 credits).

Why This Degree?

This degree is designed for experienced professionals looking to advance their careers, pivot industries, or add marketing expertise to their skillset. It provides students with the opportunity to build their expertise in digital marketing, strategic communication, and public relations, and develop critical thinking and leadership skills.

What You'll Study

The program's core curriculum provides a foundational knowledge of product portfolio management, revenue strategies, and leveraging tech and data to drive results. Students will also have the opportunity to select electives for deeper study and apply what they've learned through a capstone project.

Core Curriculum

• Product portfolio management
• Revenue strategies
• Leveraging tech and data to drive results

Electives

Students can choose from a range of electives to specialize in areas such as:

• Data-driven marketing
• Strategic communications
• Public relations

Capstone

The capstone project applies students' knowledge and skills to an innovation project based on data and human-centered insights.

Where You'll Go

Graduates of this program can expect to embark on exciting roles at top companies, including:

• Amazon
• Deloitte
• Humana
• Johnson & Johnson
• Capital One
• Citigroup
• Cox Communications
• Dell Technologies
• Lumen Technologies
• UnitedHealth Group
• Pearson Education
• General Motors
• Siemens
• Meta
• Visa
• PricewaterhouseCoopers
• JPMorgan Chase
• Intel
• Pfizer
• Verizon Communications

Top Roles for This Degree

• Chief Marketing Officer
• Chief Communications Officer
• Director of Public Relations
• Director of Marketing
• Director of Strategic Communications

Application Deadlines

The application deadlines for the Fall 2026 semester are:

• Priority 1: November 1, 2025
• Priority 2: January 15, 2026
• Regular: May 1, 2026
• Final: July 1, 2026

Real World Experiences

The program provides students with real-world experiences, including:

• Case studies from leading organizations
• Immersion Week, a 5-day in-person orientation at the start of the program
• A 3-day in-person residency at the end of the 5th semester

Faculty

The program is taught by industry leaders and expert scholars, including:

• Marcela Berland, Adjunct Instructor, Integrated Marketing and Communications
• Bolong Li, Adjunct Instructor, Integrated Marketing and Communications
• Court Stroud, Clinical Assistant Professor, Integrated Marketing and Communications
• Marc Somnolet, Adjunct Instructor, Division of Programs in Business
• Jose Mendonza, Clinical Associate Professor, Division of Programs in Business
• Adam Braff, Adjunct Instructor, Integrated Marketing and Communications

Frequently Asked Questions

What is an Executive MS in Marketing and Strategic Communications?

The Executive MS in Marketing and Strategic Communications program is designed to prepare experienced marketing, product management, sales, management, and PR professionals to assume leadership positions such as Chief Marketing Officer (CMO) or Chief Communications Officer (CCO).

What's unique about this Executive MS in Marketing and Strategic Communications?

This program was designed by experienced practitioners in marketing and public relations, with insights from chief marketing and communications officers and the professionals who support them.

Who is this Executive MS in Marketing and Strategic Communications program for?

NYU's Executive Masters program is designed for product management, sales and management, marketing and public relations executives on the rise who wish to advance or pivot in their careers.

Why should I pursue an Executive MS in Marketing and Strategic Communications?

The Executive MS offers insights and experiences in a more concentrated cohort and accelerated experience, surpassing the fundamentals of business that an MBA would cover or the early-stage knowledge and capabilities of many marketing, public relations, or strategic communication graduate degrees.