Public Relations: The Principles of the Practice
Program Overview
New York University Programs
The university offers a wide range of programs, including:
- Master's Degrees
- Undergrad Degrees
- Online Degrees
- Continuing Education
Program Areas
The programs are categorized into several areas, including:
- AI & Technology
- Finance & Entrepreneurship
- Global/Public Affairs
- Hospitality
- Humanities & Social Sciences
- Leadership & Management
- Marketing & PR
- Publishing, Writing & Media
- Real Estate
- Sports
Public Relations Program
Program Description
The Public Relations program analyzes the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. The program examines the specific requirements for interacting successfully with various publicsfrom consumers to mediawith regard to crisis, image building, and social responsibility.
Program Objectives
The program aims to provide students with:
- A broad overview of the key competencies and technical skills that the public relations profession requires
- An understanding of how to design and implement effective public relations efforts
Ideal Candidates
The program is ideal for:
- Professionals who want to explore the core concepts of public relations
- Professionals with little to no knowledge of public relations
Continuing Education Units (CEU)
The program offers 2.5 Continuing Education Units (CEU).
Certificate in Strategic Media Communications
Certificate Description
The Certificate in Strategic Media Communications is an online program that explores the strategic use of media in communications. The program is part of the university's continuing education offerings.
Academic Divisions and Departments
The university has several academic divisions and departments, including:
- Center for Global Affairs
- Center for Publishing, Writing, and Media
- Division of Applied Undergraduate Studies
- Division of Programs in Business
- Jonathan M. Tisch Center of Hospitality
- Preston Robert Tisch Institute for Global Sport
- Schack Institute of Real Estate
University Policies
The university is committed to maintaining an environment that encourages and fosters respect for individual values and appropriate conduct among all persons. The university's policies include a Non-Discrimination and Anti-Harassment Policy.
