Students
Tuition Fee
Start Date
2026-06-01
Medium of studying
Duration
4 semesters
Details
Program Details
Degree
Masters
Major
Media Management | Digital Marketing | Computer Science
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
Intakes
Program start dateApplication deadline
2025-06-01-
2025-12-01-
2026-06-01-
2026-12-01-
2027-06-01-
2027-12-01-
About Program

Program Overview


Master Study Programme in Media Economy

The Master study programme in Media Economy can be started in both the summer and winter semesters. The programme offers flexibility in timetable configuration, with many courses available in both summer and winter semesters.


Programme Structure

The programme is divided into four semesters, with the following structure:


  • 1. Semester (25 semester hours, 30 ECTS points)
    • P1: Scientific Working and Teaching (Seminar + Practical course, 2 + 4 SWS, 6 ECTS)
    • WP4: Media Economy II (Lecture + Tutorial, 2 + 2 SWS, 6 ECTS)
    • WP5: Media Economy III (Seminar + Proseminar, 2 + 2 SWS, 6 ECTS)
    • Elective courses (variable, 5 SWS, 6 ECTS each)
  • 2. Semester (21 semester hours, 30 ECTS points)
    • P2: Selected Topics in Computer Science (Master seminar, 2 SWS, 6 ECTS)
    • P3: Advanced Topics in Computer Science I (Master practical, 5 SWS, 6 ECTS)
    • WP17: Media Economy I (Lecture + Tutorial, 2 + 2 SWS, 6 ECTS)
    • Elective courses (variable, 5 SWS, 6 ECTS each)
  • 3. Semester (20 semester hours, 30 ECTS points)
    • P4: Advanced Personal and Social Competences (Seminar, 3 SWS, 6 ECTS)
    • P5: Advanced Topics in Computer Science II (Master practical, 2 SWS, 6 ECTS)
    • Elective courses (variable, 5 SWS, 6 ECTS each)
  • 4. Semester (30 ECTS points)
    • Master Thesis (Thesis, 25 ECTS)
    • Viva voce (Oral Examination, 5 ECTS)

Elective Courses

Students have more freedom in choosing courses in the Master programme compared to the Bachelor programme. There are Wahlpflichtmodule (elective modules) and Vertiefende Themen (in-depth topics) to choose from.


Advanced Topics in Media Informatics / Computer Science

See elective courses.


Course Specific Information

Scientific Working and Teaching

Seminar and Practical Course on Scientific Working and Teaching (P1, 6 ECTS).


Personal and Social Competences (PSK)

  • Course "Persönliche und soziale Kompetenz"
  • or
  • Recognition of external training (see below)

For recognition in the module "Vertiefung persönliche und soziale Kompetenz", students must provide proof of qualified external training. This regulation applies to students of the Master's programmes Medieninformatik (Hauptfach) and Mensch-Computer-Interaktion.


Requirements for the qualification:


  • Theoretical training (at least 90 hours): Proof of formal training that conveys in-depth knowledge of social and personal competence.
  • Practical application (at least 90 hours): Proof of subsequent practical activity in which the contents learned in the training were specifically implemented and applied.

Requirements for the training:


  • Scope: At least 90 hours of training and an additional 90 hours of implementation.
  • Content: The training must convey in-depth knowledge in the areas of social and personal competence.

Thematic focuses:


  • Social competence:
    • Communicative competence and communication techniques
    • Dealing with partners and team ability
    • Conflict recognition, management, and resolution
    • Intercultural competence
    • Social project management
  • Personal competence:
    • Reflective and critical ability
    • Flexibility, motivation, and self-responsibility
    • Willingness to learn and perform
    • Endurance, reliability, and ethical behavior

Required evidence:


  • For the training (part 1): An official certificate or participation certificate from the provider with a description of the content, the total number of hours (at least 90), and the period.
  • For the practical application (part 2): A certificate from the employer, association, or organization, which describes the activity, the hours worked (at least 90), the period, and the clear reference to the application of the previously learned competences.

Important note: A university tutor activity or a purely practical activity without theoretical training cannot be recognized for this achievement. The recognition is currently (as of summer semester 2025) only possible via Uni2work workflows.


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