Program Overview

Seminar Social Media

The Seminar Social Media is a university program that provides an overview of the variety of social media and their applications. The program focuses on the development of concepts for using social media for different purposes and target groups.

Course Details

• Lecturer: Markus Kaiser
• Exercise Leader: Axel Hösl
• Semester Hours: 4
• ECTS Credits: 6

Current Information

The registration for the seminar is possible through UniWorX.

Schedule and Location

• Dates: Fridays, 13-19 Uhr
• Location: Leopoldstraße 13, Room 1401

Plan

The seminar plan includes the following topics:

• Fr., 11.11.16: Overview of Social Media, Target Group Analysis, and Concept Development, Weblog
• Fr., 18.11.16: Journalism and Social Media, Legal Aspects, Wiki, E-Shop
• Fr., 25.11.16: PR/Advertising and Social Media, Crisis PR, Business Models, Professional Profiles
• Fr., 02.12.16: SEO/Social Media Monitoring, Social Networks, Media Competence
• Fr., 09.12.16: Writing for the Social Web, How to Make My Blog or Wiki Known, Political and Sociological Questions, Microblogging
• Fr., 16.12.16: Presentation of Weblogs, Wikis, etc.

Possible Excursions

• 25.-27. October 2016: Medientage München (Messe ICM in München-Riem)
• Mo., 14. November 2016: Mobile Media Day (VCC in Würzburg)

Content

The seminar covers the following topics:

• Weblogs
• Wikis
• Social networks
• Online shops The program is designed to provide an overview of social media and their applications, with a focus on developing concepts for using social media for different purposes and target groups.

Target Group

The seminar is suitable for:

• Media Informatics (Bachelor) students
• Art and Multimedia students The seminar can be taken as an in-depth topic for Media Informatics (Bachelor) students, but not as a main subject for Computer Science students.

Performance Records

The requirements for the seminar include:

• Regular attendance
• Presentation of the concept of the individual practice project (Wiki, Weblog, or E-Shop)
• Submission of the concept and screenshots of the practice project (approximately 3-5 DIN-A4 pages)