Program Overview

Master Study Programme in Media Economy

The Master study programme in Media Economy can be started in the summer and winter semesters. The programme offers flexibility in timetable configuration, with many courses available in both summer and winter semesters.

Programme Structure

The programme consists of four semesters, with the following structure:

• 1. Semester (25 semester hours, 30 ECTS points)
  • P1: Scientific Working and Teaching (Seminar + Practical course, 2 + 4 SWS, 6 ECTS)
  • WP4: Media Economy II (Lecture + Tutorial, 2 + 2 SWS, 6 ECTS)
  • WP5: Media Economy III (Seminar + Proseminar, 2 + 2 SWS, 6 ECTS)
  • Elective courses (variable, 5 SWS, 6 ECTS each)
• 2. Semester (21 semester hours, 30 ECTS points)
  • P2: Selected Topics in Computer Science (master seminar, 2 SWS, 6 ECTS)
  • P3: Advanced Topics in Computer Science I (master practical, 5 SWS, 6 ECTS)
  • WP17: Media Economy I (Lecture + Tutorial, 2 + 2 SWS, 6 ECTS)
  • Elective courses (variable, 5 SWS, 6 ECTS each)
• 3. Semester (20 semester hours, 30 ECTS points)
  • P4: Advanced Personal and Social Competences (Seminar, 3 SWS, 6 ECTS)
  • P5: Advanced Topics in Computer Science II (master practical, 2 SWS, 6 ECTS)
  • Elective courses (variable, 5 SWS, 6 ECTS each)
• 4. Semester (30 ECTS points)
  • Master Thesis (Thesis, 25 ECTS)
  • Viva voce (Oral Examination, 5 ECTS)

Elective Courses

Students have more freedom in choosing courses in the Master's programme compared to the Bachelor's programme. There are Wahlpflichtmodule (elective modules) and Vertiefende Themen (in-depth topics) to choose from.

Course Specific Information

• Scientific Working and Teaching: Seminar and Practical Course on Scientific Working and Teaching (P1, 6 ECTS)
• Personal and Social Competences (PSK): Course "Persönliche und soziale Kompetenz" or recognition of external training (see below)

Recognition of External Training

For recognition in the module "Vertiefung persönliche und soziale Kompetenz" (in-depth personal and social competences), students must provide evidence of qualified external training. This regulation applies to students in the Master's programmes in Media Informatics (major) and Human-Computer Interaction.

Requirements for Recognition

• Theoretical Training (min. 90 hours): Evidence of formal training that provides in-depth knowledge in social and personal competences. The content must cover a selection of the following topics:
  • Social competence: communicative skills, teamwork, conflict management, intercultural competence, social project management
  • Personal competence: reflective and critical thinking, flexibility, motivation, reliability, ethics, and responsibility
• Practical Application (min. 90 hours): Evidence of subsequent practical activity in which the skills learned in the training were applied (e.g., independent leadership of a group, teaching, coaching)

Requirements for the Training

• Scope: At least 90 hours of training and an additional 90 hours of practical application
• Content: The training must provide in-depth knowledge in the areas of social and personal competences
• Thematic Focus: The training must cover a selection of the following topics:
  • Social competence:
    • Communicative competence and communication techniques
    • Dealing with partners and teamwork
    • Conflict recognition, management, and resolution
    • Intercultural competence
    • Social project management
  • Personal competence:
    • Reflective and critical thinking
    • Flexibility, motivation, and self-responsibility
    • Willingness to learn and perform
    • Endurance, reliability, and ethical behavior

Required Evidence

For recognition, evidence must be provided for both parts:

• For the Training (Part 1): An official certificate or participation confirmation from the provider with a description of the content, the total number of hours (at least 90), and the period
• For the Practical Application (Part 2): A confirmation from the employer, association, or organization, which describes the activity, the hours worked (at least 90), the period, and the clear reference to the application of the previously learned competences

Important Note

A university tutorship or a purely practical activity without theoretical training cannot be recognized for this achievement. The recognition is currently (as of summer semester 2025) only possible through Uni2work workflows.