Program Overview

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Online Bachelor of Science in Marketing with a Concentration in Professional Sales

The online Bachelor of Science in Marketing with a concentration in Professional Sales from the E. J. Ourso College of Business equips students with the skills needed to connect with clients, communicate value, and drive business growth. This program blends core marketing foundations with hands-on sales training through interactive coursework, simulations, and real-world application.

Total Credit Hours

120

Cost Per Credit Hour

$445

Application Deadline

March 2, 2026

Program Description

The Professional Sales concentration meets a critical workforce need by addressing the shortage of formally trained sales professionals across industries like technology, logistics, and financial services. Students gain specialized skills in customer engagement, sales strategy, and the use of modern sales technologies—allowing them to navigate complex markets and build lasting client relationships. Backed by LSU Professional Sales Institute faculty research in areas such as sales force compensation, customer engagement, and sales operations, the curriculum provides cutting-edge, research-driven insights that keep students at the forefront of an evolving profession.

Nationally Ranked Online Marketing Program

LSU ranks No. 1 among the Best Online Marketing Degrees of 2025.

Experiential Learning and Classroom Instruction

Students participate in sales-focused coursework and interactive simulations to gain real-world insights.

Master Essential Sales Skills

Students develop necessary skills, such as negotiation, relationship-building, and strategic selling to ensure success post-graduation.

Flexible Format with Dedicated Support

Top-tier program in a flexible format with one-on-one guidance from dedicated coaches from start to finish.

Program Cost

• Total credit hours per program: 120 credit hours
  • Cost per credit hour: $445
  • Total cost with fees and maximum amount of credits allowed to transfer into the program: $13,350
  • Total cost with fees: $53,400

Course Listing

The B.S in Marketing with a concentration in Professional Sales requires the completion of 120 credits distributed as follows:

General Education: 39 credit Hours

• ENGL 1001 English Composition | 3 Credit Hours
• ENGL 2000 English Composition | 3 Credit Hours
• MATH 1021 College Algebra | 3 Credit Hours
• MATH 1431 Calculus with Business and Economic Applications | 3 Credit Hours
• General Education course - Arts | 3 Credit Hours
• General Education course - Humanities | 9 Credit Hours
• General Education course - Natural Sciences | 9 Credit Hours
• ECON 2000 Principles of Microeconomics | 3 Credit Hours
• ECON 2010 Principles of Macroeconomics | 3 Credit Hours

Business Core: 42 Credit Hours

• ISDS 1102 Introduction to Management Information Systems for Business Majors | 3 Credit Hours
• ACCT 2001 Introductory Financial Accounting | 3 Credit Hours
• ACCT 2101 Introductory Managerial Accounting | 3 Credit Hours
• ISDS 2000 Business Statistics and Analytics I | 3 Credit Hours
• ISDS 2001 Business Statistics and Analytics II | 3 Credit Hours
• BLAW 3201 Business Law | 3 Credit Hours
• FIN 3716 Principles of Finance | 3 Credit Hours
• ISDS 3115 Introduction to Operations Management | 3 Credit Hours
• MGT 3200 Principles of Management | 3 Credit Hours
• MKT 3401 Principles of Marketing | 3 Credit Hours
• ECON 2035 Money, Banking and Macroeconomic Activity | 3 Credit Hours
• MGT 3830 Strategic Management | 3 Credit Hours
• Oral and Written Communication Requirement 1 | 3 Credit Hours
• Oral and Written Communication Requirement 2 | 3 Credit Hours

Marketing Core: 9 Credit Hours

• MKT 3411 Consumer Analysis and Behavior | 3 Credit Hours
• MKT 3413 Marketing Research | 3 Credit Hours
• MKT 4451 Marketing Management | 3 Credit Hours

Professional Sales Concentration: 9 Credit Hours

• MKT 3427 Professional Selling | 3 Credit Hours
• MKT 4423 Sales Management | 3 Credit Hours
• Choose One from Below:
  • MKT 4478 Professional Sales Practicum | 3 Credit Hours
  • MKT 4479 Professional Sales Internship | 3 Credit Hours

Electives: 21 Credit Hours

• MKT Electives | 6 Credit Hours
• Business Elective (3000/4000 level) | 6 Credit Hours
• Electives | 9 Credit Hours

Admission Requirements

First Time Freshman

• 3.0 Core GPA on the 19 units of college-preparatory high school courses as outlined in the LSU Core
• Test-optional institution

Transfer Student General Admission Requirements

• 30 or more transferable (academic, non-remedial) credit hours from a regionally-accredited college or university
• 2.5 academic GPA on all transferable college work attempted
• A grade of "C" or better in a college-level English course that fulfilled a general education requirement at the institution where it was taken
• A grade of "C" or better in a college-level Math course that fulfilled a general education requirement at the institution where it was taken

Re-Entry Student Admission Requirements

Students interested in applying for re-entry to LSU must have a 2.0 GPA on all LSU coursework and must meet the requirements for their prospective senior college.

Career Opportunities

• Account Executive
• Sales Representative
• Business Development Representative
• Sales Consultant
• Inside Sales Specialist
• Sales Manager
• Customer Success Manager

Accreditation

The online BS in Marketing with a concentration in Professional Sales program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

What Will I Learn?

Students who earn the online professional sales degree will graduate with career-ready skills that strengthen their academic, personal, and professional growth. The program equips graduates with the knowledge and abilities to thrive in today's competitive sales field.

• Master Sales Fundamentals: Students will demonstrate proficiency in core sales techniques, including B2B selling, negotiation, and relationship-building, through coursework and interactive simulations.
• Develop Strategic Sales Plans: Students will create and implement sales strategies that align with organizational goals, informed by market segmentation, consumer behavior, and faculty research.
• Demonstrate Customer Engagement Skills: Students will build and maintain customer relationships by applying principles of customer engagement and ethical sales practices.
• Integrate Research-Driven Insights: Students will apply cutting-edge sales methodologies, such as those related to sales force compensation and motivation, to real-world scenarios

Why Choose the Online B.S. in Marketing Professional Sales Concentration?

LSU's online Professional Sales concentration prepares students for high-demand, high-earning careers through a focused blend of sales strategy, customer engagement, and hands-on learning. Students develop core skills in B2B selling, negotiation, relationship management, and advanced sales technologies, applying what they learn through interactive coursework and real-world simulations.