Program Overview

Program Overview

The Entrepreneurial Innovation in Mexico Course is an immersive program that takes students from the classroom to Mexico City and Querťtaro. Led by Analilia Silva, a marketing and entrepreneurship leader with over a decade of corporate experience, this course provides hands-on insight into global marketing strategies, entrepreneurial ecosystems, and the art of doing business across borders.

Program Details

Course Schedule

The course is scheduled to take place during the second eight weeks of spring, with tentative travel dates from May 11 to 20, 2026.

Program Fee

The program fee is $3,300, which includes a description of costs.

Course Description

Through real-world projects, company visits, and cultural experiences, students will engage with innovative start-ups, meet visionary entrepreneurs, and explore vibrant markets. This course is designed to provide students with a comprehensive understanding of entrepreneurial innovation in Mexico.

Instructor Biography

Analilia Silva is a marketing and entrepreneurship leader with over a decade of corporate experience in the US and Mexico, working for global companies such as 3M, Johnson & Johnson, and Nokia. She transitioned to academia at Indiana University's Kelley School of Business, where she developed global strategies, led international consulting projects, and coached student teams working with entrepreneurs in Latin America, Asia, Africa, and Oceania.

Course Objectives

• Gain hands-on insight into global marketing strategies
  • Explore entrepreneurial ecosystems
  • Develop an understanding of the art of doing business across borders
• Engage with innovative start-ups and meet visionary entrepreneurs
• Explore vibrant markets through real-world projects and company visits
• Develop cultural experiences and understanding of the Mexican market