Program Overview

Introduction to the Leading with AI: Marketing Program

The Leading with AI: Marketing program is a professional development course offered by the Kelley School of Business at Indiana University. This course is designed to equip executives with the skills to connect artificial intelligence in digital marketing with strategic decision-making, blending data and human judgment to drive performance.

Program Overview

Through this digital marketing with AI course, participants will learn how to apply cutting-edge tools to research audiences, test campaigns, and refine messaging that resonates. The program aims to build real-world capability with an AI digital marketing course designed for leaders who want to elevate their strategy.

Course Objectives

The course objectives include:

• Finding real customer insight by analyzing voice-of-customer data, reviews, and search queries using AI tools
• Clarifying strategy by segmenting intelligently, defining position, and connecting strategy to funnel metrics
• Elevating creative and content by generating message variations, refining briefs, and sharpening campaign copy, then testing what works
• Testing, measuring, and repeating by using AI marketing techniques to design lean experiments, read data responsibly, and drive meaningful improvements
• Staying responsible by protecting privacy, ensuring brand alignment, and using AI marketing tools with integrity and transparency

Course Schedule

The course schedule includes:

• April 16: Self-paced, online introduction to the course
• April 22: In-person session in Indianapolis
• April 29: Live virtual session
• May 7: Submission of the Action Learning Project for a digital badge (optional)

Course Details

• Format: Combination of asynchronous online, live online, and in-person classes
• Schedule: April 16 to May 7
• Discounts: Available for IU alumni, staff, groups of three or more participants, and purchases of four or more courses

Instructor

The course instructor is Tony Stovall, Clinical Professor of Marketing at Indiana University's Kelley School of Business in Indianapolis. Professor Stovall's research interests include transformative consumer research, digital marketing, and online consumer behavior.

Course Outline

The course outline includes:

Week 1

• Asynchronous, online introduction to the course

Week 2

• Hands-on practice and peer discussion; one day, in person (Indianapolis)

Week 3

• Use case clinic: 2.5 hours of live, online, instructor-led training

Week 4

• Create and submit an Action Learning Project tailored to the participant's organization

Action Learning Project

Each course offers the opportunity to complete an optional Action Learning Project, applying course concepts to a real organizational challenge. Participants who complete this project earn a digital badge, a verifiable credential that can be showcased on platforms like LinkedIn.

Professional Certificate

Complete four courses from the Leading with AI professional development series and earn the Kelley Professional Certificate in AI Leadership.