Program Overview

IU Indianapolis Campus Bulletin

IU Herron School of Art and Design

The IU Herron School of Art and Design offers a comprehensive program in visual communication design.

Undergraduate Program

Bachelor of Fine Arts in Visual Communication Design (B.F.A.)

The Bachelor of Fine Arts in Visual Communication Design program is designed to equip students with the skills and knowledge necessary to succeed in the field of visual communication design.

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Identify and analyze a problem space through multiple points of view.
• Work with diverse groups of users to clarify needs and goals relevant to end users of design outcomes.
• Explore potential solutions to a problem through widely divergent iterations and prototyping.
• Develop form that reflects understanding of relevant elements, both formal and contextual, resulting in solutions that are appropriate for the intended communication and audience.
• Synthesize solutions from concept through execution.
• Discuss and/or write analysis of visual communication work, either their own or that of others.
• Select and utilize appropriate software, diverse media, techniques, and tools to effectively communicate intended communication.
• Organize and present work visually and orally with a professional demeanor.