Program Overview

Introduction to the Master of Science in Marketing Program

The Master of Science in Marketing program at Robinson College of Business is designed to equip students with the skills and knowledge required to succeed in the marketing industry. The program covers both the art and science of marketing, including quantitative analysis, big data, digital media, and social and mobile marketing.

Program Overview

The program is designed for individuals who want to pursue a career in marketing, including career changers, career accelerators, and career starters. It is a 12-month, full-time program that can be completed in three semesters. The program includes a combination of foundation courses, core courses, and elective courses.

Foundation Courses

Students accepted with non-business undergraduate degrees may be required to take one to three foundation courses, including economics, accounting, and statistics. These courses are completed online through the Harvard Business Review and Robinson College of Business partnership.

Core Courses

The core courses include:

• MK 8100: Buyer Behavior
• MBA 8145: Marketing Management
• MK 8200: Marketing Research
• MK 8710: Customer Relationship Marketing
• MK 8700: Digital/Social Media Marketing
• MK 8720: Data Driven Marketing
• MK 8705: Social Media Analytics
• MK 8706: Social Media Intelligence
• MK 8392: Applied Marketing Strategy
• MK 8620: Product Management

Graduate Certificates of Specialization

Students in the program will automatically earn two graduate certificates of specialization: one in Brand and Customer Management and one in Digital and Social Media Marketing.

Dual Degree Option

The program also offers a dual degree option in Marketing and Data Science & Analytics.

Program Highlights

The program includes several highlights, such as:

• Experiential projects with area companies
• Access to the Social Media Intelligence Lab
• Opportunity to earn two graduate certificates of specialization
• Dual degree option in Marketing and Data Science & Analytics

Career Opportunities

Program graduates work for a variety of well-respected companies, including Acuity Brands, Bank of America, Chick-fil-A, CNN, The Coca-Cola Company, Cox Media Group, Delta Airlines, Edelman, Georgia-Pacific, The Home Depot, Lexus, Primerica, Truist, and UPS. The 2021 graduates reported a 43% average salary increase, enabling them to pay back their investment in graduate school within 2.3 years.

Faculty

The program is taught by experienced faculty members, including:

• Jennifer Daniels, Clinical Instructor
• Naveen Donthu, Katherine S. Bernhardt Research Professor
• Barbara Duffek, Assistant Professor
• Pallavi Jha, Assistant Professor
• Edward Rigdon, Marketing RoundTable Professor
• Alok Saboo, Taylor E. Little Jr. Professor of Marketing
• Denish Shah, Barbara and Elmer Sunday Professor of Marketing
• Ramakrishnan, Assistant Professor

Tuition and Fees

The tuition and fees for the program are:

• Georgia residents: $38,438
• Non-Georgia residents: $46,589
• Out-of-country residents: $47,941
• Nonrefundable seat deposit: $250

Financial Aid

The program offers several financial aid options, including scholarships, graduate assistantships, and loans.

Application Requirements

The application requirements for the program include:

• Online application and $50 application fee
• GMAT or GRE scores (not required, but recommended)
• Interview
• College transcripts
• Personal statement
• Resume (work experience preferred, but not required)
• Additional requirements for international applicants

Application Deadlines

The application deadlines for the program are:

• Round 1: October 27, 2025
• Round 2: January 26, 2026
• Round 3: March 16, 2026
• Round 4: May 11, 2026
• Round 5: Rolling admission

Conclusion

The Master of Science in Marketing program at Robinson College of Business is a comprehensive program that provides students with the skills and knowledge required to succeed in the marketing industry. The program includes a combination of foundation courses, core courses, and elective courses, as well as several highlights, such as experiential projects and access to the Social Media Intelligence Lab. The program also offers several financial aid options and has a strong career placement record.