Program Overview

Cultural Media Program

Overview

The Cultural Media program is designed to develop professionals with advanced skills in digital cultural expressions in the cultural and media content industries.

Degree Awarded

The program awards a Bachelor of Arts () degree.

Mission

The program's objective is to nurture professionals with advanced digital cultural expression skills, essential in various sectors of the online and offline cultural media content industries. The program cultivates proficiency in content creation, focusing on writing skills necessary for cultural and media content experts.

Major Overview

The major offers an integrated curriculum covering three key areas:

• Content Writing
• Content Planning
• Cultural Knowledge In Content Writing, students develop creative thinking and cultural expression within a framework of digital literacy. Content Planning focuses on strengthening students' ability to design digital experiential content. Cultural Knowledge emphasizes interdisciplinary expertise across technology, humanities, and social sciences.

Courses Offered

The following courses are offered in the program:

Year 1

• 1st semester: VISUAL LITERACY, CULTURAL PROTOTYPES AND CONTENTS
• 2nd semester: VISUAL STORYTELLING

Year 2

• 1st semester:
  • VIDEO LITERACY
  • UNDERSTANDING OF GLOBAL MEDIA
  • STUDY OF KOREAN TRADITIONAL CULTURE CONTENT
  • REAL TIME GRAPHICS
  • CULTURE TECH PROGRAMMING
  • CINEMA MUSIC AND KOREAN CULTURE
  • CONTENT WRITING BASIC
• 2nd semester:
  • NARRATIVE IN CULTURAL STUDIES
  • INTRODUCTION TO SOUND DESIGN
  • ACTIVE SHOOTING WORKSHOP
  • UNDERSTANDING OF PHOTOGRAPHY
  • ANIMATION & IMAGINATION
  • LISTENING TO CINEMA
  • HISTORY, CULTURE AND STORYTELLING
  • CONTENT WRITING SKILL

Year 3

• 1st semester:
  • DIGITAL GALLERY
  • ONLINE CONTENTS TOUR
  • CONTENT WRITING STRATEGY
  • UX DESIGN AND INTERFACE
  • DIGITAL SOUND DESIGN FOR MEDIA CONTENT
  • DIGITAL PROGRAMMING FOR MEDIA CONTENT
  • TANGIBLE MEDIA
  • INTRODUCTION TO MEDIA PRACTICE
  • NO CODE & ONLINE CONTENTS
  • CULTURAL MEDIA EVENT TREND
  • BUSINESS COMMUNICATION SKILLS
  • UNDERSTANDING MEDIA AND THE VISUAL ARTS
  • BRAND IMAGE AND MEDIA
• 2nd semester:
  • ASIA IN KOREAN CINEMA
  • EXPERIENCE PROTOTYPING
  • UNDERSTANDING STORYTELLING IN HOLLYWOOD AND EUROPEAN CINEMA
  • CREATIVE PRODUCTION WORKSHOP
  • VISUAL IDENTITY
  • INTERCULTURAL COMMUNICATION
  • UNDERSTANDING KOREAN PERFORMING ARTS AND MUSICAL
  • IMMERSIVE STORYTELLING
  • UNDERSTANDING OF TV PROGRAM PRODUCING
  • UX RESEARCH SKILLS
  • 3D INTERACTIVE AR DESIGN

Year 4

• 1st semester: CREATIVE CONTENTS SEMINAR, STORYTELLING AND CULTURAL CONTENTS
• 2nd semester: ANALYSIS OF CULTURAL CONTENT

Career Paths After Graduation

Graduates of the Culture and Media major are well-prepared to launch and operate businesses across a wide range of digital platforms. They are also equipped to apply their skills as specialists in cultural content planning and production, contributing to cultural exchange initiatives within government agencies and international organizations. Additionally, they are qualified to work as experts in cultural arts content strategy and in the distribution of Hallyu content. The major provides a strong foundation for graduate studies in interdisciplinary fields.