Program Overview

Introduction to the Program

The Curso Emprendimiento Cultural para Artistas (Cultural Entrepreneurship Course for Artists) is a comprehensive program designed to equip artists with the necessary skills to develop a business model around their artistic works or services. The program aims to provide artists with the tools and knowledge required to successfully commercialize their productions.

Program Overview

The course consists of 6 modules, each focusing on a specific aspect of cultural entrepreneurship, including:

• Introduction to cultural entrepreneurship
• Business model and planning
• Resource management and financing
• Marketing and communication for cultural projects
• Sales strategies
• Success stories and course conclusion

Program Details

Duration and Schedule

The program lasts for 40.5 hours, with 22 hours of direct instruction and 18.5 hours of indirect instruction. Classes are held online, synchronously, on Mondays and Wednesdays from 18:00 to 20:00 hours.

Target Audience

The program is designed for artists with professional experience whose productions or services have the potential to be commercialized. It is also open to individuals interested in acquiring practical tools to develop a business model related to their field of performance.

Admission Requirements

To be admitted to the program, applicants must:

• Have completed secondary education
• Demonstrate professional experience in the field of artistic creation through a portfolio (audio, video, photography, etc.) that showcases their artistic work, trajectory, and disciplinary nature
• Submit a letter of motivation to participate in the course

Approval Requirements

To approve the program, participants must:

• Achieve a minimum grade of 4.0 on a scale of 1.0 to 7.0 in the final project ("business model")
• Attend at least 80% of the classes throughout the course

Teaching Team

The program is led by a team of experienced professionals, including:

• Prof. Mar燰 Cecilia Noton, Coordinator of the program, Engineer in Sound and Master in Cultural Management
• Prof. Erika Vald廥, Communicator, journalist, and cultural manager with experience in Chile and Spain
• Prof. Mar燰 Severino, Audiovisual Director and MBA, with international studies in Italy, China, Israel, and the UK

Tuition Fee

The tuition fee for the program is $415,000 pesos.

Program Objectives

General Objective

The general objective of the program is to develop and strengthen basic skills for generating a business model around artistic works or services, through the delivery of a proposal that integrates the contents addressed in the program.

Specific Objectives

The specific objectives of the program are to:

• Provide context for art as an area or market that requires associativity
• Offer training on practical elements for planning a business with the application of a model
• Provide training in identifying opportunities for commercial positioning with marketing tools

Methodology

The program's methodology includes:

• Synchronous online classes: to introduce fundamental concepts and frameworks
• Group discussions
• Case studies: to analyze real examples of cultural entrepreneurship
• Additional readings with the development of a forum for in-depth analysis, mediated by a tutor

Conclusion

The Curso Emprendimiento Cultural para Artistas is a unique program that offers artists the opportunity to acquire the necessary skills to successfully commercialize their productions. With its comprehensive curriculum, experienced teaching team, and practical approach, this program is an excellent choice for artists looking to develop a business model around their artistic works or services.