Program Overview

Program Overview

The Sports Communication program at Clemson University combines a passion for athletics with content creation and networking to become a successful professional in the sports industry.

Program Details

• Program Type: B.A.
• Credits: 120
• Format: On Campus
• Time to Complete: 4 years

About This Program

Clemson's program provides a multifaceted and diverse approach to sports communication through examining areas such as social media, public relations, organizational communication, and interpersonal communication. Students gain a strong theoretical foundation and understand why certain messages work and how to optimize communication in the sports context.

Coursework

The program combines rigorous academic study with content creation and industry interaction to provide students with the skills, knowledge, abilities, and competencies needed to excel in the sports industry. The innovative, multifaceted curriculum introduces students to the history of sports communication as a field and explores its growth both in industry and academia.

Popular Minors

• Athletic Leadership
• Brand Communications
• Business Administration
• Psychology
• Sociology

What You'll Study

Students take survey courses that expose them to a variety of sports communication interest areas, which can be supplemented through more specialized courses. Classes include:

• Communication, Sport, and Society
• Survey of Sports Communication
• Advanced Sports Communication

Double Major

This major can work well as a double major with other Bachelor of Arts and Bachelor of Science programs, especially those in business and the humanities.

Explore Similar Majors

Similar majors include:

• Communication (Bachelor of Arts)
• Marketing (Bachelor of Science)
• Management (Bachelor of Science)
• Parks, Recreation, and Tourism Management (Bachelor of Science)

Career Opportunities

Common career areas include:

• Media and Broadcasting
• Public Relations
• Advertising and Brand Management
• Social Media Marketing
• Corporate Public Affairs
• Creative Direction
• Program Coordination
• Internal Communications
• Writing and Editing

Salary Information

• Public relations specialists: $70,000 (median annual salary)