Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
Not Available
Details
Program Details
Degree
Masters
Major
Digital Marketing | E-Commerce
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview


Program Overview

The Executive Certificate in Pilotage de la Transformation Digitale is a comprehensive program designed to equip professionals with the tools and knowledge necessary to navigate the complexities of digital transformation. This program is tailored to address the strategic challenges faced by organizations in today's rapidly evolving digital landscape.


Program Structure

The program is structured into four modules, each focusing on a critical aspect of digital transformation:


  • Module 1 IA, LLMs & Blockchain: This module delves into the regulatory issues surrounding Artificial Intelligence (AI), the principles and integration of Large Language Models (LLMs), and the fundamentals of blockchain technology. It also covers project management in AI and the experimentation and transformation aspects of blockchain.
  • Module 2 Transformation Digitale & Relation Client: Focusing on innovation management and tools, this module explores data strategy, digital marketing transformation, and customer experience management. It provides insights into how to leverage digital technologies to enhance customer relationships and drive business growth.
  • Module 3 Gestion de Projets Digitaux et Agilité: This module is centered on digital project management, design thinking practices, and agility in project execution. It aims to equip participants with the methodologies and mindset required to manage digital projects effectively and adapt to changing market conditions.
  • Module 4 Hommes, Compétences et Pilotage du Changement: The final module addresses organizational competencies, public speaking, IT skill management, and the use of business games as a learning tool. It emphasizes the importance of human capital and change management in the digital transformation process.

Transversal Project

The program includes a transversal project titled "Pilotage de la Transformation Digitale," which requires participants to apply the knowledge and skills acquired throughout the program to a real-world scenario. This project is designed to simulate the challenges of leading digital transformation in an organizational setting.


Evaluation Modalities

The program's evaluation modalities include:


  • A business strategy simulation game
  • Case studies of enterprises undergoing digital transformation
  • Creativity workshops
  • Negotiation workshops

These modalities are designed to assess participants' understanding and ability to apply the concepts learned during the program.


Partnerships

The program is supported by partnerships that enhance its content and provide participants with access to a network of professionals and experts in the field of digital transformation.


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