Program Overview

Overview

The Diploma of Advanced Studies (DAS) in Kulturreflexives Management is a 10-month program that provides students with the fundamentals of cultural management. The program offers in-depth knowledge for organizational, financial, and strategic tasks in the cultural sector.

Program Details

• Degree: DAS
• Credits: 30 ECTS
• Next start: 25.09.2026
• Duration: 10 months
• Fee: CHF 14'000
• Language: German

The program covers central learning content of cultural management, including fundraising, project management, marketing, tourism, mediation, and labor law, and embeds these in societal developments and current debates. Students learn to apply new working instruments and entrepreneurial action in their cultural projects.

Structure

The DAS Kulturreflexives Management is the basic module of the MAS Kulturmanagement. The study days cover central learning content of cultural management and embed these in current debates about societal developments. The program concludes with a final lab where students apply the acquired knowledge to their own project.

The continuing education program is divided into three thematic fields, which consider both the managerial and cultural-scientific perspective.

Thematic Fields

• Kultur & 珶onomie:
  • Tasks and functions of cultural management
  • Culture and society
  • Creative economy / business plan
  • Accounting
  • Sponsoring and fundraising
• Teilhabe & Kommunikation:
  • Media and public relations, cultural marketing
  • Cultural participation and mediation
  • Cultural user research and audience development
  • Cultural diversity
  • Tourism
• Organisation & Steuerung:
  • Sustainability and ethics
  • Strategic corporate management
  • Personnel management and labor law
  • Decision-making / leadership
  • Rhetoric and presentation competence
  • Project management based on own projects

Target Audience

The DAS Kulturreflexives Management is aimed at all those seeking a part-time and competence-oriented further education in the theory and practice field of cultural management: specialists in cultural companies, cultural administration, and cultural mediation, as well as the creative economy, artists who want to acquire basic management competencies, and university graduates with initial practical experience in the cultural sector.

Admission

A university degree and professional experience in the cultural sector are required. The program commission decides on the admission of applicants with professional practice without a university degree.

Director of Studies

• Manuela Casagrande, lic. phil., MAS UniBS

Teaching Staff

The lecturers are recognized experts from the University of Basel and other universities, as well as experienced personalities from the professional practice of cultural management.

Fee and Duration

• Fee: CHF 14'000 (including examination fee)
• Duration: The course starts on Friday, 25.09.2026, and ends on Saturday, 19.06.2027.

Sponsorship

The program is sponsored by the Philosophical-Historical Faculty of the University of Basel.