Program Overview

Self-Branding and Self-Promotion Course

Course Information

The course will take place on:

• Tuesday, April 7, 2026, from 9:00 AM to 5:00 PM
• Wednesday, April 8, 2026, from 9:00 AM to 5:00 PM Registration opens on January 21, 2026, at 9:00 AM, and the registration deadline is March 10, 2026, at 12:00 PM. The course is free of charge and is limited to doctoral candidates and postdocs of the University of Basel, with a minimum of 6 and a maximum of 16 participants. The trainer for the course is Dr. Petra Wüst. The course offers 1 ECTS credit and is organized by the Graduate Center, Transferable Skills.

Aims

The course aims to teach participants how to position themselves successfully in an academic, scientific, and business environment by learning how to create a clear-cut profile, an attractive personal brand, and clever self-marketing.

Content

The course will cover the following topics:

• The importance of having a personal image and leaving a strong impression
• The 7 rules and 13 elements of an unbeatable personal image
• Assessing resources and strengths to build a personal brand
• Developing a personal brand mantra
• Defining career goals and taking a personal career development outlook
• Learning how to do clever self-marketing using the Self Branding Model (SBM)Ū
• Tactics and styles for successful job interviews
• Using LinkedIn for networking and job opportunities
• Developing strategies to establish a professional network and utilize it for support and promotion

Methods

The course will use the following methods:

• Well-defined, focused inputs
• Single and partner work
• Small group and plenary interaction

Target Group

The target group for this course is all doctoral candidates and postdocs.

Requirements

The pre-work for the course consists of introductory videos, a feedback exercise, and a questionnaire. Participants are required to complete this preparation and will only be admitted to the course if they have answered the questions.

About the Trainer

The trainer for the course is Dr. Petra Wüst.

Workload

The workload for the course is 30 hours, consisting of:

• Preliminary work: 4 hours
• Course attendance: 2 x 8 hours
• Follow-up: approximately 10 hours

Feature

Once registration is open, applications will be collected for 24 hours, and course places will be allocated by lot. All registrations received after the initial 24-hour period will be put on a waiting list and assigned on a first-come, first-served basis.

Location

The course will take place at the Universitätsbibliothek Basel, GRACE room 306 (3rd floor), Schönbeinstrasse 18-20, 4056 Basel.