Program Overview

Program Overview

The Social Media Sports Communication program is designed to provide knowledge and skills in the field of digital sports communication, with emphasis on the strategic use of social media for promoting sports content.

Program Details

Duration and Implementation

• The program duration is 27 hours, taking place from October 28 to November 13.
• The implementation method is remotely, with synchronous e-learning.

Tuition Fees and ECTS

• Tuition fees: 0€
• ECTS credits: 2

Program Director

• Nikolaos Panagiotou, Professor, Department of Journalism and Mass Media, Aristotle University of Thessaloniki.

Information

Short Description

The program offers 27 hours of training in the use of social media for sports promotion, with emphasis on technologies such as Artificial Intelligence, Augmented Reality, and analytics. It is addressed to journalists, communication executives, and marketing professionals who seek to gain a competitive advantage.

Aim and Objectives

The aim of the program is to provide knowledge and skills in the field of digital sports communication, with emphasis on the strategic use of social media for promoting sports content. The program promotes familiarity with innovative technologies, preparing trainees to meet the increasing demands of the industry.

Learning Outcomes

Upon completion of the course, participants will be able to effectively use social media as strategic tools for sports promotion and communication. They will have understood the principles of digital storytelling, key evaluation metrics (KPIs), as well as techniques for crisis management in digital environments.

Target Audience

The program is designed for professionals and executives active in sports journalism, marketing, communication, and public relations who wish to upgrade their skills in the digital environment.

Selection Criteria

Application Requirements

• IEK Diploma (post-secondary vocational training) or High School Diploma.
• English language proficiency (B2 level).
• Internet access.
• Personal email account.
• Basic computer skills.

Candidate Selection

Candidate selection will be carried out by a special committee. Candidates submit the Application Form online, accompanied by a short Curriculum Vitae, copy of degree certificate, and copy of identity card or passport.

Format

Methodology

The program's methodology is based on a combination of theoretical training and practical application, ensuring participants gain substantial and directly applicable knowledge. Courses will be delivered online, in synchronous form, with opportunities for interaction, discussion, and direct feedback from instructors.

Modules

The program consists of both theoretical and practical modules, aiming to combine knowledge acquisition with skills development. Thematic units include:

• Building Your Digital Footprint – 5 hours
• Effective Sports Communication Strategy – 5 hours
• Turning Sports Content into Revenue and Opportunities – 7 hours
• Crisis Management in Sports – 3 hours
• Using Analytics to Improve Coverage and Communication – 2 hours
• Detecting Future Trends – From Artificial Intelligence to Athlete-Driven Content – 3 hours

Educational Materials and Benefits

Educational Material

Participants will have access to a comprehensive digital learning package, including notes, presentations, supplementary files, scientific articles, case studies, and guides for the use of social media tools and data analysis platforms.

Other Provisions

• Award of a Certificate of General Training from KEDIVIM–AUTh.
• Recognition of 2 ECTS credits for academic and professional use.
• Participation in interactive forums and working groups with continuous feedback.
• Access to mentoring and professional guidance from instructors.
• Development of a Digital Portfolio as the final deliverable, enhancing participants' professional profile.
• Opportunities for networking with international experts and professionals in sports communication.

Liabilities

Obligations of Trainees

• Participation in the programs implies full acceptance of the program's Study Guide and the Internal Regulation of Operation.
• Mandatory presence/attendance in the educational programs, with a limit of 10% absences.
• Successful completion of the program requires not exceeding 10% absences and passing exams.

Rights of Trainees

• Trainees are informed by the Department of Administrative Support for all kinds of information related to the operation of the Centre.
• Trainees are supported electronically through the educational platform by the trainers.
• Trainees have the right to apply for the interruption/termination of their program attendance and a refund of their tuition fees.
• Students'/Trainees' work is protected under the Copyright Regulations/Provisions.

Certificate

After successful completion of the program, participants receive a Certificate of Training, issued by the Center for Education and Lifelong Learning of the AUTH and signed by the President of the Center. Participants who have attended but not successfully completed the program will be awarded a Certificate of Attendance.