Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
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Details
Program Details
Degree
Courses
Major
Digital Marketing | Entrepreneurship
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview


University Programs

The university offers a wide range of courses at bachelor, master, doctorate, postgraduate, short programme, full-time and part-time levels.


Faculties

  • Faculty of Theology and the Study of Religions
  • Faculty of Law, Criminal Justice and Public Administration
  • Faculty of Arts and Humanities
  • Faculty of Social and Political Sciences
  • Faculty of Business and Economics
  • Faculty of Geosciences and Environment
  • Faculty of Biology and Medicine

Courses

  • Social Innovation
  • Social Innovation Lab
  • Essentials and toolbox for future innovators
  • Entrepreneurship workshop
  • Entrepreneurship and strategy
  • Entrepreneurial finance and new venture funding
  • Start-up launch and development
  • Being an entrepreneur in biology: from idea to opportunity
  • CHIC programme (China Hardware Innovation Camp)
  • Entrepreneurship: tools and workshops
  • Innovation for the Grand Challenges

Essentials and Toolbox for Future Innovators

This course is aimed at students motivated by the creation of a start-up and/or new, innovative products or services in an established company (intrapreneurship). Through various models and real examples, this course shows students how to create and develop an innovative opportunity, from client insights, a relevant value proposition, a supportive business model to an execution plan. Students will be frequently put in the "shoes of entrepreneurs" during the course and between courses, mostly in teams. This course is articulated around three recent case studies of start-up and companies with the presence of the entrepreneur or intrapreneur to discuss the case. A focus will be put on the notion of impact entrepreneurship with examples of innovations with positive social and environmental impact.


Teaching Approach

Teaching will be very interactive. Creative thinking, engagement, curiosity, and active participation of students will be critical to the learning. This non-conventional course will alternate theory, experience sharing, case studies, group work in class and outside class, external interviews, and group presentations to the rest of the class who will critically judge form and content.


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