Program Overview

Executive Education HEC Lausanne

The Executive Education HEC Lausanne offers a range of continuing education programs designed for professionals and adapted to their schedules.

Continuing Training

Continuing education programs are designed to help professionals develop new skills and enhance their knowledge in various fields.

Communication Strategy

The Communication Strategy program is a short course (FC) that aims to provide participants with the tools and knowledge necessary to develop an effective communication strategy.

Training Objectives

The objectives of the program are:

• Understand the principles of business communication (e.g. brand impact, crisis responses, ROI measurements).
• Analyze message strategies, different types of appeals and execution frameworks.
• Strategically apply the tools available.

Target Audience

The target audience for this program includes:

1. Anyone with the objective of developing an integrated marketing communications strategy.
2. Managers of start-ups or SMEs wishing to establish an effective communication strategy.
3. Managers in multinationals or NGOs wishing to update their knowledge.

Training Information

The program details are as follows:

• Duration: 3 days spread over 1 month
• Price: 2,250 CHF
• Language: French
• Location: Face-to-face

– About the Training

The Communication Strategy program is designed to provide participants with a comprehensive understanding of communication strategies and their application in various contexts.

Parent Training

Related programs include:

• Marketing
• Strategy

Training Sessions

Currently, no sessions are open. However, interested individuals can register to be informed when the next session becomes available.

Frequently Asked Questions

Frequently asked questions about the program can be found on the Executive Education HEC Lausanne website.

General Conditions

The program is subject to the general conditions outlined on the Executive Education HEC Lausanne website.

Contact us

For more information, please contact the Executive Education HEC Lausanne team.

Related Training

Other related programs offered by the Executive Education HEC Lausanne include:

• Digital marketing
• Data science & management
• Project leadership

Executive Education HEC Lausanne

The Executive Education HEC Lausanne is a leading provider of continuing education programs in Switzerland, offering a range of programs in various fields, including communication, marketing, and leadership.