Program Overview

Program Overview

The Executive Education HEC Lausanne offers a range of formations continues, including a formation in Communication personnelle. This formation is designed for professionals looking to develop their communication skills and become more effective leaders.

Formation Details

• Duration: 3 days spread over 1 month
• Price: 2,250 CHF
• Language: French
• Location: Presentiel (in-person)
• Recognition: Internationally recognized
• Orientation: Practical, with a focus on application and academic excellence

Objectives

The objectives of this formation are to:

1. Identify and clarify personal strengths, values, and objectives
2. Develop a convincing argument and structure for communication
3. Integrate personal branding into communication, enhancing authenticity and charisma

Target Audience

This formation is designed for:

1. Individuals seeking to enhance their charisma and personal brand
2. Team leaders looking to develop the charisma of their team members
3. Marketing and Communication directors and managers wanting to update their knowledge and share challenges

Approach

The formation combines theoretical foundations with numerous practical exercises derived from real cases. It includes an interactive approach, utilizing videos, feedback, and peer coaching sessions, as well as discussions on recent scientific studies related to communication.

Related Formations

Other formations offered by the Executive Education HEC Lausanne include:

• Marketing stratégique: A 15-day formation over 5 months, focusing on strategic marketing
• Marketing digital: A formation on digital marketing, adapting to the evolving digital world
• Data science & management: A formation on data science and management, redefining organizational operations
• Leadership de projet: A formation on project leadership, applying technical and methodological skills

Conditions and Information

The formation in Communication personnelle is subject to the general conditions available on the Executive Education HEC Lausanne website. For more information, including FAQs and contact details for personalized advice, individuals can consult the website or reach out directly.