Program Overview

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Executive Education HEC Lausanne

The Executive Education HEC Lausanne offers a range of continuing education programs designed for professionals, adapted to their schedules.

Formations Continues

Continuing education programs are designed for professionals and tailored to their work schedules.

Formations Sur-Mesure

Customized training programs to develop the skills of your employees and strengthen your organization.

Etudes de Marches

In marketing, intuition is not enough. Knowing how to identify relevant data, set up their collection, and then analyze and interpret them is essential for making the best decisions and optimizing strategy in a highly competitive and dynamic market.

Presentation de la Formation

Facing the rapidity of economic changes, the complexity of consumer behavior, or the increase in competition, companies have the obligation to adapt ever more quickly. Intuition is not enough. Information, although abundant, becomes rapidly obsolete. Managers must be proactive, basing their decisions on objective and measurable data. Thanks to a good understanding of trends and needs, the company and its products can be clearly positioned in the face of competition, and marketing actions will be optimized and more profitable.

This short course aims to train informed marketing managers who understand the challenges and mechanisms of market research and know how to exploit the results in a relevant way to facilitate their decision-making.

Objectifs de la Formation

1. Understand the importance and place of different types of market research in the marketing process.
2. Know how to formulate a study problem, define an adapted methodology, interpret the results, and format them.
3. Formulate strategic marketing recommendations based on these results.

Public Cible

1. Anyone wishing to understand how market research can be used to optimize a marketing strategy.
2. Anyone likely to interact with market research professionals (e.g., study institutes, consultants, etc.).
3. Marketing and Communication Directors and Managers wishing to update their knowledge and share their challenges.

A Propos de la Formation

Our short course in Market Research has been designed for professionals, taking into account current challenges. This continuing education integrates a participative dimension. Fundamental concepts will be presented beforehand, then completed and illustrated by numerous practical exercises derived from real cases.

Thanks to this inclusive approach combining practical application and academic excellence, you will not only be able to concretely use the concepts presented during our training but also develop lasting knowledge that will enable you to apply these concepts beyond your current environment.

Formation Parente

• Marketing
• Strategy

Marketing Strategique

15 days spread over 5 months CAS French Face-to-face

Sessions de la Formation

Currently, no session is open. Register to be informed as soon as the next one opens.

Informations sur la Formation

Short Course (FC)

• Duration: 3 days spread over 1 month
• Price: 2,250 CHF
• Language: French
• Location: Face-to-face
• Recognized internationally
• Practice-oriented training

Prix

2,250 CHF

Telecharger le Flyer

Download the flyer for more information on the course.

Et Bien Plus

The Executive Education HEC Lausanne offers 59 continuing education programs in various fields: Data, etc. Therefore, beyond this market research training, we offer several other related training programs that may interest you.

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Besoin de Plus d'Information

Questions Frequentes

What are the general conditions applicable to this training? The market research training is subject to the general conditions available here.

Nous Contacter

Response within 24 hours Personalized advice

Ils Parlent de Nous

The quality of the training and the professionalism of the speakers are in line with HEC Lausanne.

Benjamin Flachs Former participant

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Executive Education HEC Lausanne

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Formations Continues

Continuing education programs designed for professionals, adapted to their work schedules.

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Customized training programs to develop the skills of your employees and strengthen your organization.

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