Program Overview

Program Overview

The Certificate of Advanced Studies (CAS) in Communication des organisations publiques is a comprehensive program designed to equip participants with the knowledge and skills necessary to effectively communicate in the public sector.

Objectives

The program aims to:

• Comprehend the challenges of public communication and its evolution in democratic societies
• Identify the primary types and forms of public communication
• Understand the basic models and instruments of communication
• Develop a communication concept for a public organization or non-profit organization
• Acquire skills in media relations

Target Audience

The program is tailored for:

• Participants in the Master of Public Administration (MPA) program
• Political and administrative leaders responsible for communication activities
• Managers in public enterprises or non-profit organizations
• Managers in companies working with or for the public sector

Program Structure

The program consists of 12 sessions, held every Friday from April 4 to July 4, 2025, with an additional session on Thursday, June 26, 2025. The sessions will take place from 9:15 am to 4:15 pm at the IDHEAP building.

Program Content

The program covers a range of topics, including:

• Introduction to public communication
• Understanding the meaning in communication
• Opinion studies
• Communication strategy
• Communication instruments
• Evaluation of communication
• Marketing of public organizations
• Media training
• Crisis communication
• Social media
• Political communication

Teaching Method

The program employs a combination of theoretical inputs, case studies, discussions, group work, and expert interventions. Participants will also have the opportunity to work on a personal project to apply the concepts discussed during the program.

Documentation and Bibliography

The program includes a comprehensive documentation package, featuring a book, scientific articles, and presentation materials. The required textbook is "Communication des organisations publiques" by Martial Pasquier.

Certificate and Attestation

Participants who actively participate in the program and complete a project will receive a Certificate of Advanced Studies (CAS) with a specialization, equivalent to 10 ECTS credits. Those who attend the program but do not complete a project will receive an attendance certificate.

Admission Requirements

The program is open to individuals with a university degree or equivalent professional experience.

Tuition Fee

The program fee is CHF 4,500, which includes documentation. A 10% discount is available for IDHEAP alumni.

Cancellation Policy

Any cancellation must be announced in writing. If a cancellation is announced between 21 and 10 days before the program starts, 50% of the registration fee is due. If a cancellation is announced less than 10 days before the program starts, the full registration fee is due.

Language

The primary language of instruction is French.