Bachelor Universitaire de Technologie (BUT) in Techniques de Commercialisation

Program Overview

The Bachelor Universitaire de Technologie (BUT) in Techniques de Commercialisation is a three-year program that aims to equip students with the skills and knowledge necessary to succeed in the fields of commerce, marketing, and communication. The program is designed to provide students with a comprehensive understanding of the principles and techniques of commercialization, including marketing, sales, and customer relationship management.

Program Structure

The program is structured over six semesters, with a total of 180 European credits. The curriculum is divided into several blocks, each focusing on a specific aspect of commercialization, such as:

• Block 1: Construction of a commercial offer
• Block 2: Preparation for sales interviews
• Block 3: Structuring a communication plan

Admission Criteria

Admission to the program is based on a dossier and individual interview. The program is open to students with a range of backgrounds, including:

• Bac Technologique: STMG
• Bac Général
• Bac Professionnel: All bacs related to the field of study
• Equivalent bacs: Applications will be evaluated on a case-by-case basis

Program Content

The program covers a range of topics, including:

• Conduire les actions marketing: analyzing economic, legal, commercial, and financial contexts
• Vendre une offre commerciale: respecting the order of commercial negotiation steps and adopting an ethical approach
• Communiquer l'offre commerciale: elaborating a communication strategy and using appropriate tools
• Participer ŕ la stratégie marketing et commerciale de l'organisation: identifying development opportunities and managing commercial teams
• Manager la relation client: developing a customer service culture and piloting customer satisfaction

Teaching Methods

The program uses a range of teaching methods, including:

• Moodle
• Windows suite
• Informatique rooms
• TD/TP rooms
• Amphitheater classes

Evaluation Methods

The program uses continuous assessment over six semesters. The diploma corresponds to 180 European credits, equivalent to a bac + 3 level.

Specificities and Prerequisites

The program has specific prerequisites, including:

• Admission sur dossier et entretien individuel éventuel
• Public concerné: Bac Technologique, Bac Général, Bac Professionnel, Equivalent bacs

Unités d'Enseignement (UE)

The program is divided into several Unités d'Enseignement (UE), including:

• Année 1
• Année 2
• Année 3

Indicators and Statistics

The program provides access to statistics and indicators on student outcomes, including employment rates and further study opportunities.

Répertoire National des Certifications Professionnelles (RNCP)

The program is listed in the Répertoire National des Certifications Professionnelles (RNCP), which provides information on professional certifications in France.

Information on Alternance

The program provides information on alternance, including a calendar of alternance periods and details on the types of internships and work placements available.

Claude Bernard University Lyon 1

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Overview:

Claude Bernard University Lyon 1 is a prominent French university located in Lyon, known for its strong focus on science, technology, health, and sports. It is part of Université de Lyon, the largest university site in France outside of Paris. The university boasts a diverse student body of approximately 47,000 students and is recognized as a leading institution for health sciences in France.

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Services Offered:

The university provides a wide range of services for its students, including:

Student Portal:

Access to online resources, including course information, grades, and administrative services.

Library:

Extensive library resources, including books, journals, and digital databases.

Orientation and Career Services:

Guidance on career paths, job search assistance, and internship opportunities.

Sciences pour Tous:

Public outreach programs promoting scientific knowledge and engagement.

Podcast Sciences en Récits:

A podcast series featuring stories about scientific research and discoveries.

MOOC Lyon 1:

Online courses offered through the university's MOOC platform.

Intranet for Staff:

Online platform for staff members to access internal resources and information.

Moodle:

Learning management system for online course materials and communication.

Timetable:

Online platform for accessing student schedules and course information.

Email:

University-provided email accounts for students and staff.

Stage et emploi:

Resources and tools for finding internships and jobs.

Portefeuille d'Expériences et de Compétences:

Platform for students to document their skills and experiences.

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Student Life and Campus Experience:

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Key Reasons to Study There:

Strong Academic Reputation:

Claude Bernard University Lyon 1 is renowned for its high-quality academic programs, particularly in health sciences.

Research Excellence:

The university is home to numerous research laboratories and is actively involved in cutting-edge research projects.

International Focus:

The university welcomes international students and researchers, fostering a diverse and global learning environment.

Location in Lyon:

Lyon is a vibrant city with a rich cultural heritage, offering students a stimulating and enjoyable living experience.

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Academic Programs:

Claude Bernard University Lyon 1 offers a wide range of academic programs across various disciplines, including:

Health Sciences:

Medicine, Pharmacy, Dentistry, Nursing, Rehabilitation Sciences.

Sciences and Technologies:

Physics, Chemistry, Mathematics, Biology, Computer Science, Engineering, Sports Sciences.

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Other:

The university has 13 departments spread across 14 geographical sites, providing students with access to a variety of learning environments and resources.