Bachelor Universitaire de Technologie (BUT) in Techniques de Commercialisation - Stratégie de marque et événementiel ## Overview of the Program The Bachelor Universitaire de Technologie (BUT) in Techniques de Commercialisation, with a focus on Stratégie de marque et événementiel, is a three-year undergraduate program designed to equip students with the knowledge and skills necessary to excel in the fields of commerce, marketing, and communication. This program is part of the economic and management domain and is offered by the Institut Universitaire de Technologie (IUT) Lyon 1.

Program Description The program spans six semesters, with a total duration of three years, leading to a national diploma. It is designed to provide students with a comprehensive understanding of commercialization techniques, brand strategy, and event management. The curriculum includes a mix of theoretical and practical courses, ensuring that graduates are well-prepared to enter the professional world.

Admission Criteria Admission to the program is based on a dossier review and an individual interview, if necessary. The program is open to students with a technological baccalaureate (STMG), general baccalaureate, or professional baccalaureate. Equivalent baccalaureate degrees are also considered.

Public Concerned The program is designed for students who have completed their secondary education and are looking to pursue a career in commerce, marketing, and communication. It is particularly suited for those with a technological or general baccalaureate.

Program Objectives The primary objective of the program is to train professionals in commerce, marketing, and communication, enabling them to occupy polyvalent, autonomous, and evolving positions in public or private enterprises. Graduates are expected to be immediately operational, with skills in communication techniques, commercial management, negotiation principles, management, and distribution.

Contents of the Program The program covers a wide range of topics, including:

• Conducting marketing actions by analyzing economic, legal, commercial, and financial contexts.
• Selling commercial offers by respecting the order of commercial negotiation steps and adopting an ethical approach.
• Communicating commercial offers by elaborating a communication strategy coherent with the mix and using appropriate commercial communication tools.
• Elaborating a brand identity by analyzing the image and territories of the brand and determining the essential values and components of the brand.
• Managing an event project by adapting to the needs of the client, using project management and team management tools effectively, and respecting legal, budgetary, and logistical constraints.

Pedagogical Methods and Resources The program utilizes a variety of pedagogical methods, including the use of Moodle, Windows suite, computer rooms, and amphitheaters for lectures, tutorials, and practical work. The teaching methods are designed to be engaging and effective, with a focus on practical application.

Evaluation Modalities The diploma is prepared through continuous assessment over six semesters. The program corresponds to 180 European credits, equivalent to a bac + 3 level. Access to the assessment modalities for knowledge and skills is provided through a dedicated link.

Specificities and Prerequisites Admission to the program requires a dossier review and an individual interview, if necessary. The program is open to students with various types of baccalaureate degrees, and the candidatures are evaluated based on their relevance to the program.

Access Modalities Information on accessing the program, including the application dossier, is available directly.

Responsibility for the Course The course is under the responsibility of Caroline Salomon, with contact information available through the IUT Lyon 1 scolarité.

Composante(s) of the University Responsible for this Formation The program is offered by the Institut Universitaire de Technologie (IUT Lyon 1).

List of Unités d'Enseignement (UE) The program includes a variety of UE across three years, covering topics such as constructing a commercial offer, preparing for a sales interview, structuring a communication plan, and more.

Indicators and Statistics Statistical information about the program, including enrollment and graduation rates, is available through the Pôle Statistique d'Appui au Pilotage de la Formation et de la Vie Etudiante.

Répertoire National des Certifications Professionnelles (RNCP) The program is listed in the RNCP, with a link to the fiche RNCP on France Compétences available.

Information on Alternance The program includes an alternance component, with a calendar available for reference.

Claude Bernard University Lyon 1

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Overview:

Claude Bernard University Lyon 1 is a prominent French university located in Lyon, known for its strong focus on science, technology, health, and sports. It is part of Université de Lyon, the largest university site in France outside of Paris. The university boasts a diverse student body of approximately 47,000 students and is recognized as a leading institution for health sciences in France.

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Services Offered:

The university provides a wide range of services for its students, including:

Student Portal:

Access to online resources, including course information, grades, and administrative services.

Library:

Extensive library resources, including books, journals, and digital databases.

Orientation and Career Services:

Guidance on career paths, job search assistance, and internship opportunities.

Sciences pour Tous:

Public outreach programs promoting scientific knowledge and engagement.

Podcast Sciences en Récits:

A podcast series featuring stories about scientific research and discoveries.

MOOC Lyon 1:

Online courses offered through the university's MOOC platform.

Intranet for Staff:

Online platform for staff members to access internal resources and information.

Moodle:

Learning management system for online course materials and communication.

Timetable:

Online platform for accessing student schedules and course information.

Email:

University-provided email accounts for students and staff.

Stage et emploi:

Resources and tools for finding internships and jobs.

Portefeuille d'Expériences et de Compétences:

Platform for students to document their skills and experiences.

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Student Life and Campus Experience:

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Key Reasons to Study There:

Strong Academic Reputation:

Claude Bernard University Lyon 1 is renowned for its high-quality academic programs, particularly in health sciences.

Research Excellence:

The university is home to numerous research laboratories and is actively involved in cutting-edge research projects.

International Focus:

The university welcomes international students and researchers, fostering a diverse and global learning environment.

Location in Lyon:

Lyon is a vibrant city with a rich cultural heritage, offering students a stimulating and enjoyable living experience.

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Academic Programs:

Claude Bernard University Lyon 1 offers a wide range of academic programs across various disciplines, including:

Health Sciences:

Medicine, Pharmacy, Dentistry, Nursing, Rehabilitation Sciences.

Sciences and Technologies:

Physics, Chemistry, Mathematics, Biology, Computer Science, Engineering, Sports Sciences.

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Other:

The university has 13 departments spread across 14 geographical sites, providing students with access to a variety of learning environments and resources.