Bachelor Universitaire de Technologie (BUT) in Techniques de Commercialisation

Program Overview

The Bachelor Universitaire de Technologie (BUT) in Techniques de Commercialisation is a three-year program that aims to train professionals in commerce, marketing, and communication. The program is designed to provide students with the skills and knowledge necessary to occupy polyvalent, autonomous, and evolving positions in public or private enterprises.

Program Structure

The program is divided into six semesters, with a total of 180 European credits. The curriculum includes a range of courses that cover topics such as marketing, sales, communication, and international trade. Students will also have the opportunity to participate in projects, internships, and other practical activities to gain hands-on experience.

Admission Requirements

Admission to the program is based on a dossier and individual interview. The program is open to students who have completed a Bac Technologique, Bac General, or Bac Professionnel. Equivalent qualifications will also be considered.

Program Content

The program covers a range of topics, including:

• Conduire les actions marketing: analyzing economic, legal, commercial, and financial contexts, evaluating market demand, and developing a marketing mix.
• Vendre une offre commerciale: respecting the stages of commercial negotiation, elaborating commercial documents, and using performance indicators.
• Communiquer l'offre commerciale: developing a communication strategy, using commercial communication tools, and producing effective and quality communication supports.
• Formuler une strategie de commerce a l'international: analyzing the company's ability to internationalize, evaluating the international environment, and selecting the most performing markets.

Teaching Methods and Resources

The program uses a range of teaching methods, including lectures, tutorials, and practical activities. Students will have access to a range of resources, including Moodle, computer rooms, and other facilities.

Evaluation and Assessment

The program is assessed through continuous evaluation over six semesters. The diploma corresponds to 180 European credits, which is equivalent to a Bac + 3 level.

Career Opportunities

Graduates of the program will be qualified to occupy positions in commercial services, marketing, banking, communication, or large distribution. The program provides students with the skills and knowledge necessary to integrate rapidly into these services.

Unités d'Enseignement (UE)

The program is divided into several Unités d'Enseignement (UE), which are:

• Année 1
• Année 2
• Année 3

Indicators and Statistics

The program's statistics and indicators are available through the Pôle Statistique d'Appui au Pilotage de la Formation et de la Vie Etudiante.

Répertoire National des Certifications Professionnelles (RNCP)

The program is listed in the Répertoire National des Certifications Professionnelles (RNCP).

Alternance

The program offers alternance opportunities, which allow students to gain practical experience in a professional setting.

Accessibility

The program's accessibility information is available, but it is noted that the program is not fully conforming to accessibility standards.

Claude Bernard University Lyon 1

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Overview:

Claude Bernard University Lyon 1 is a prominent French university located in Lyon, known for its strong focus on science, technology, health, and sports. It is part of Université de Lyon, the largest university site in France outside of Paris. The university boasts a diverse student body of approximately 47,000 students and is recognized as a leading institution for health sciences in France.

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Services Offered:

The university provides a wide range of services for its students, including:

Student Portal:

Access to online resources, including course information, grades, and administrative services.

Library:

Extensive library resources, including books, journals, and digital databases.

Orientation and Career Services:

Guidance on career paths, job search assistance, and internship opportunities.

Sciences pour Tous:

Public outreach programs promoting scientific knowledge and engagement.

Podcast Sciences en Récits:

A podcast series featuring stories about scientific research and discoveries.

MOOC Lyon 1:

Online courses offered through the university's MOOC platform.

Intranet for Staff:

Online platform for staff members to access internal resources and information.

Moodle:

Learning management system for online course materials and communication.

Timetable:

Online platform for accessing student schedules and course information.

Email:

University-provided email accounts for students and staff.

Stage et emploi:

Resources and tools for finding internships and jobs.

Portefeuille d'Expériences et de Compétences:

Platform for students to document their skills and experiences.

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Student Life and Campus Experience:

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Key Reasons to Study There:

Strong Academic Reputation:

Claude Bernard University Lyon 1 is renowned for its high-quality academic programs, particularly in health sciences.

Research Excellence:

The university is home to numerous research laboratories and is actively involved in cutting-edge research projects.

International Focus:

The university welcomes international students and researchers, fostering a diverse and global learning environment.

Location in Lyon:

Lyon is a vibrant city with a rich cultural heritage, offering students a stimulating and enjoyable living experience.

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Academic Programs:

Claude Bernard University Lyon 1 offers a wide range of academic programs across various disciplines, including:

Health Sciences:

Medicine, Pharmacy, Dentistry, Nursing, Rehabilitation Sciences.

Sciences and Technologies:

Physics, Chemistry, Mathematics, Biology, Computer Science, Engineering, Sports Sciences.

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Other:

The university has 13 departments spread across 14 geographical sites, providing students with access to a variety of learning environments and resources.