Tuition Fee
Start Date
Medium of studying
Duration
Details
Program Details
Degree
Bachelors
Major
Marketing | Sales Techniques | Commercial Law
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
University Program Information
The university offers a range of programs across various faculties and schools. The programs are categorized into different domains, including health, sciences, and technologies.
Health Programs
- Lyon Est Faculty of Medicine
- Faculty of Medicine and Matheutics Lyon Sud - Charles Mérieux
- Faculty of Odontology
- Institute of Pharmaceutical and Biological Sciences
- Institute of Rehabilitation Sciences and Techniques
Sciences and Technologies Programs
- National Higher Institute of Teaching and Education
- University Institute of Technology Lyon 1
- Institute of Financial Science and Insurance
- Lyon Observatory
- Polytech Lyon
- UFR STAPS (Sciences and Techniques of Physical and Sports Activities)
- UFR FS (Chemistry, Mathematics, Physics)
- UFR Biosciences (Biology, Biochemistry)
- GEP (Electrical Process Engineering - Component Department)
- IT (Component Department)
- Mechanics (Component Department)
Diplomas and Certifications
The university offers various diplomas and certifications, including:
- Diploma diagram
- License
- Master
- PhD
- GOAL: University Bachelor of Technology
- Professional License
- DES: State Diploma in Health
- DEUST: S&T University Studies Diploma
- DI: Engineering Diploma
- DIU: Inter-University Diploma
- DU: University Diploma
- AEU: Certificate of University Studies
Specific Program: Professional License in Commercialization of Products and Services
Program Details
- Domain: Licenses in the ECONOMY AND MANAGEMENT domain
- Diploma: Professional License
- Mention: Marketing of products and services
- Course: Technical sales in industrial products and services
- Teaching unit: UE4 Commercial techniques
- Number of credits: 8 ECTS
- Apogée code: IUB1004P
- EU Free for this route
- EU valid for semester 1 of this course
Program Responsibilities
- EU Responsibility: PILLOT STEPHANIE
Teaching Type and Hours
- Type of teaching: Directed Work (TD)
- Number of hours: 92 h
Attested Skills
- Conclude sales effectively and sustainably, combining commercial, relational, and strategic techniques.
- Manage the entire purchasing process in a company, optimizing costs, quality, deadlines, and supplier relationships.
- Acquire and develop a general and commercial culture.
Program Content
- Sales action, prospecting/maintenance conduct
- Negotiation/value creation
- Purchase
- General and commercial culture
Other Programs Using This Unit
- LP mention: Marketing of products and services: Technical sales in industrial products and services
Last Update
- Date of last update: 11/25/2025
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