Students
Tuition Fee
Start Date
Medium of studying
Duration
Details
Program Details
Degree
Bachelors
Major
Marketing | Sales Techniques | Commercial Law
Area of study
Business and Administration
Course Language
English
About Program

Program Overview


University Program Information

The university offers a range of programs across various faculties and schools. The programs are categorized into different domains, including health, sciences, and technologies.


Health Programs

  • Lyon Est Faculty of Medicine
  • Faculty of Medicine and Matheutics Lyon Sud - Charles Mérieux
  • Faculty of Odontology
  • Institute of Pharmaceutical and Biological Sciences
  • Institute of Rehabilitation Sciences and Techniques

Sciences and Technologies Programs

  • National Higher Institute of Teaching and Education
  • University Institute of Technology Lyon 1
  • Institute of Financial Science and Insurance
  • Lyon Observatory
  • Polytech Lyon
  • UFR STAPS (Sciences and Techniques of Physical and Sports Activities)
  • UFR FS (Chemistry, Mathematics, Physics)
  • UFR Biosciences (Biology, Biochemistry)
  • GEP (Electrical Process Engineering - Component Department)
  • IT (Component Department)
  • Mechanics (Component Department)

Diplomas and Certifications

The university offers various diplomas and certifications, including:


  • Diploma diagram
  • License
  • Master
  • PhD
  • GOAL: University Bachelor of Technology
  • Professional License
  • DES: State Diploma in Health
  • DEUST: S&T University Studies Diploma
  • DI: Engineering Diploma
  • DIU: Inter-University Diploma
  • DU: University Diploma
  • AEU: Certificate of University Studies

Specific Program: Professional License in Commercialization of Products and Services

Program Details

  • Domain: Licenses in the ECONOMY AND MANAGEMENT domain
  • Diploma: Professional License
  • Mention: Marketing of products and services
  • Course: Technical sales in industrial products and services
  • Teaching unit: UE4 Commercial techniques
  • Number of credits: 8 ECTS
  • Apogée code: IUB1004P
  • EU Free for this route
  • EU valid for semester 1 of this course

Program Responsibilities

  • EU Responsibility: PILLOT STEPHANIE

Teaching Type and Hours

  • Type of teaching: Directed Work (TD)
  • Number of hours: 92 h

Attested Skills

  • Conclude sales effectively and sustainably, combining commercial, relational, and strategic techniques.
  • Manage the entire purchasing process in a company, optimizing costs, quality, deadlines, and supplier relationships.
  • Acquire and develop a general and commercial culture.

Program Content

  • Sales action, prospecting/maintenance conduct
  • Negotiation/value creation
  • Purchase
  • General and commercial culture

Other Programs Using This Unit

  • LP mention: Marketing of products and services: Technical sales in industrial products and services

Last Update

  • Date of last update: 11/25/2025
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