Program Overview

Introduction to the Publicity and Propaganda Undergraduate Course

The Publicity and Propaganda Undergraduate Course is designed to provide students with a comprehensive understanding of the principles and practices of publicity and propaganda. The course covers a wide range of topics, including market research, marketing, introduction to democratic theory, social history of media, photography, sociological analysis, and techniques, processes, and language of publicity.

Program Structure

The program is structured into several sections, including:

• Obrigatórias (OB): Mandatory disciplines that provide a foundation in publicity and propaganda.
• Optativas (OP): Optional disciplines that allow students to specialize in specific areas of interest.
• Laboratório (G2): Laboratory courses that provide hands-on experience in production, research, and other areas of publicity and propaganda.
• Optativas Gerais (G9): General optional disciplines that provide a broader understanding of communication and related fields.

Mandatory Disciplines (OB)

The mandatory disciplines include:

• CAD032 Market Research
• CAD610 Marketing
• DCP021 Introduction to Democratic Theory
• COM027 Social History of Media
• FTC051 Photography
• SOA048 Fundamentals of Sociological Analysis
• COM085 Techniques, Processes, and Language of Publicity
• COM306 Introduction to Language Studies
• COM309 Audiovisual Narratives
• COM310 AI Projects
• COM313 BI Projects
• COM314 Digital Media Creation Processes
• COM317 BI Projects
• COM321 BII Projects
• COM325 C Projects
• COM353 Publicity Writing
• COM605 Communication and Culture
• COM663 Communication Theories
• COM671 Communication Design
• COM672 Sound and Meaning
• COM707 Experimental Project Seminar
• COM708 Experimental Project I
• COM709 Experimental Project II

Optional Disciplines (OP)

The optional disciplines include:

• Específicas da Comunicaçăo (G1): Specific communication disciplines, such as:
  • COM055 Communication and Politics
  • COM056 Image Theories
  • COM086 Public Opinion Theories
  • COM330 New Image Aesthetics
  • COM331 Communication and Social Interactions
  • COM332 Communication Studies
  • COM680 Communication Research
• Laboratório (G2): Laboratory courses, such as:
  • COM335 Reportage Production Laboratory
  • COM336 Communication Consulting Laboratory
  • COM337 Research Laboratory
  • COM338 Specialized Journalism Laboratory
  • COM348 Publicity Creation Laboratory
  • COM349 Visual Creation Laboratory
  • COM350 Campaign Planning Laboratory
  • COM354 Communication Social Laboratory: Sport and Communication
  • COM354 Communication Social Laboratory: Critical Data Analysis
  • COM354 Communication Social Laboratory: Audio Production and Creation
  • COM354 Communication Social Laboratory: Performance and Presence
  • COM354 Communication Social Laboratory: Podcast and Audio Media
  • COM354 Communication Social Laboratory: Documentary Video
  • COM354 Communication Social Laboratory: YouTube Lab
  • COM681 Public Relations Laboratory: Digital Branding Planning and Writing
  • COM681 Public Relations Laboratory: Communication Crisis Management
• Optativas Gerais (G9): General optional disciplines, such as:
  • COM034 Special Lecture: University, Publicity, and Pandemic Reflections
  • COM034 Special Lecture: Techniques, Processes, and Languages of Publicity
  • COM050 Documentary Video Workshop
  • COM087 Communication Social Topics: Publicity and Propaganda Internship Supervision and Accompaniment
  • COM088 Communication Social Topics: Media Literacy Principles and Conceptual and Strategic Pressuposts to Combat Disinformation, Manipulation, and Fake News
  • COM088 Communication Social Topics: Music and Communication Contemporary Brazilian Approaches
  • COM088 Communication Social Topics: Communication and Comics
  • COM088 Communication Social Topics: Disinformation
  • COM088 Communication Social Topics: Content, Media, and Digital Traffic Strategies
  • COM088 Communication Social Topics: Communication and Intersectionality
  • COM327 Directed Communication Techniques
  • COM339 Semiotic Analysis in Publicity and Propaganda
  • COM340 Press Consulting
  • COM341 Communication Aesthetics
  • COM342 Television Aesthetics
  • COM343 Contemporary Journalism Studies
  • COM344 Journalism Studies
  • COM345 Communication Training
  • COM346 Communication Training
  • COM352 Media Planning
  • COM673 Organizational Communication Fundamentals
  • ECN101 Economics AI
  • FCH003 Research Initiation Program
  • FCH004 Teaching Initiation Program
  • FCH005 Extension Initiation Program I
  • FCH006 Extension Initiation Program II
  • FCH007 Extension Initiation Program III
  • FCH008 Thematic Discussions
  • FCH009 Event Participation I
  • FCH010 Event Participation II
  • FCH015 Complementary Professional Experience
  • FIL028 Introduction to Ethical Philosophy
  • FIL029 Introduction to Philosophy of Science and Epistemology
  • HIS039 Introduction to Cultural History
  • HIS040 Topics in Brazilian History
  • LET223 LIBRAS Fundamentals
  • SOA046 Thematic Approaches in Sociology
  • SOA050 Modernity and Social Change

Conclusion

The Publicity and Propaganda Undergraduate Course at the Federal University of Minas Gerais provides students with a comprehensive education in the principles and practices of publicity and propaganda. The program's structure, which includes mandatory and optional disciplines, laboratory courses, and general optional disciplines, allows students to develop a deep understanding of the field and specialize in areas of interest.