Program Overview

Public Relations and Media, BA (Hons)

Overview

The world of public relations and the media is changing rapidly, influenced by digital technologies, social media and demand for meaningful communication. Our ** BA in Public Relations and Media ** combines critical theory with practical experience, enabling you to develop the skills to analyze, create and innovate in the areas of public relations, journalism, digital media and film.

modules

Students select 120 credits from the following options:

Year 1 (Level 4)

• Introduction to Media and Communications (20 credits)
• Submit and decode the news (20 credits)
• Mediation Principles (20 credits)
  • Optional:
    • Introduction to Film Studies (20 credits)
    • Field invasion: Sports and its impact on society (20 credits)
    • Public Relations: Strategic Communication (20 credits)
    • Creative Media Platforms (20 credits)

Year 2 (Level 5)

• Media critic (20 credits)
• PR Operator: Democracy of Public Communications (20 credits)
• Investigating the text, process and audiences (20 credits)
• Pop Culture and alternative news genres (20 credits)
  • Optional:
    • Create digital content (20 credits)
    • Introduction to film production (20 credits)
    • Social Media Cultures (20 credits)
    • media law (20 credits)

Year 3 (Level 6)

• Strategy, Marketing and Branding (20 credits)
• Public Relations: Contemporary issues and challenges (20 credits)
  • Optional:
    • Graphic Novel (20 credits)
    • US story on film and television (20 credits)
    • Media and Identity (20 credits)
    • Preparing a dissertation (20 credits)
    • Documentary and fiction movies (20 credits)

Entry Requirements

• Typical A levels (or equivalent): BBB-BCC
• BTEC: DDM-DMM
• UK Access: In Humanities or Social Sciences - At least 21 Excellence and 24 Merit at Level 3
• T levels: Merit
• Mixed Qualifications: 112 - 128 UCAS Tariff Points of the Top 3 qualifications
• International Baccalaureate: 32 points

your teaching

In Swansea, you will benefit from high quality, research -based education, which combines a range of effective and inclusive teaching methods, carefully tailored to suit your course needs.

Welsh provision

It is possible to study at least 40 credits from this course through the medium of Welsh. Academi Hywel Teifi is here to support you throughout your time at Swansea University.

Professional Body Accreditation

The program is accredited by the Chartered Institute of Public Relations (CIPR)

Tuition Fees

• 3 years full time: ł9,535 (D.U.), ł19,300 (international)
• 4 years full time with Foundation Year: ł9,535 (D.U.), ł19,300 (international)
• 4 years full time with year abroad: ł9,535 (D.U.), ł19,300 (international)
• 4 years full time with one year in industry: ł9,535 (D.U.), ł19,300 (international)

Financing and Scholarships

Generous scholarships and bursaries are available from Academi Hywel Teifi, Swansea University and the Coleg Cymraeg Cenedlaethol for students wishing to study through the medium of Welsh or bilingual.

Extra costs

Access to your own digital device/the appropriate IT package will be essential during your time studying at Swansea University.

Careers and Employability

The Careers and Employability Team supports Swansea University students at all stages in their career journey.

Academic Support

As well as specific subject support from college teaching staff and your personal tutor, the Academic Success Center provides one-to-one courses, workshops and support in areas such as academic writing, mathematics and statistics, critical thinking, time management, digital skills, presentation skills, taking notes, review techniques, memory learning and exams, and English language skills (if not your first language).

Overseas and global study opportunities

To learn more about studying abroad, visit our Go Global web pages.

How to apply

Apply now - UK, EU and International students.

Apply deadlines

We recommend that you submit your application for a place on our courses as soon as possible before our application deadlines.