Program Overview

Bachelor of Business (Honours) (Strategic Advertising and Public Relations)

The Bachelor of Business (Honours) (Strategic Advertising and Public Relations) is a one-year full-time or two-year part-time program that provides high-achieving undergraduate students with analytical, theoretical, and empirical skills that differentiate them from other graduates.

Highlights

• Study dynamic and contemporary issues in strategic advertising and public relations
• Work with a supervisor to integrate what you've learnt in your degree to complete a thesis in your field of study
• Complete in 2 semesters full-time or 4 semesters part-time

What to Expect

The Bachelor of Business (Honours) provides students with the chance to integrate the practical and conceptual knowledge gained through their degree. As an honours graduate, you can clearly demonstrate an ability to undertake rigorous independent research.

Careers and Outcomes

Possible careers for graduates of this program include:

• Account executive
• Brand consultant
• Chief communications officer
• Copywriter
• Creative director
• Digital marketing specialist
• Internal communication specialist
• Media adviser
• Media planner/buyer
• Press secretary
• Publicist
• Stakeholder engagement manager

Details and Units

The program involves working with a supervisor to complete a thesis in your field of study.

Requirements

• A recognised bachelor degree or masters by coursework with at least a major in advertising and/or public relations with a minimum grade point average of 5.00 (on QUT's 7-point scale), completed within the last 2 years
• A suitable honours topic
• A proposed honours supervisor

Fees

• 2026: CSP $17,400 per year full-time (96 credit points) for domestic students
• 2026: $49,400 per year full-time (96 credit points) for international students

Scholarships

You can apply for scholarships to help you with study and living costs. Available scholarships include:

• International Merit Scholarship
• International Talent Scholarship

Other Courses You Might Be Interested In

QUT offers a range of other courses in business and related fields, including:

• Bachelor of Business (Honours) (Accounting)
• Bachelor of Business (Honours) (Economics)
• Bachelor of Business (Honours) (Entrepreneurship and Innovation)
• Bachelor of Business (Honours) (Finance)
• Bachelor of Business (Honours) (Human Resource Management)
• Bachelor of Business (Honours) (International Business)
• Bachelor of Business (Honours) (Management)
• Bachelor of Business (Honours) (Marketing)