Program Overview

Introduction to Business Management with Marketing BSc (Hons)

The University of Surrey offers a comprehensive undergraduate program in Business Management with Marketing, designed to equip students with the skills and knowledge necessary for a successful career in marketing and business management. This program is accredited by the Chartered Institute of Marketing (CIM) and provides students with a well-rounded understanding of modern marketing, covering brand management, digital strategy, consumer behavior, and data-driven insights.

Program Structure

The program consists of three years of full-time study, with the option to include a Professional Training placement year. The first year provides a foundation in business management, including modules on operations management, accounting, and global and sustainable business management. In the second year, students delve deeper into marketing, with modules on capturing market insights, finance, and business modeling. The final year focuses on advanced marketing topics, including brand management, marketing in action, and marketing analytics.

Course Options

Students can choose from several course options, including:

• BSc (Hons) Business Management with Marketing
• BSc (Hons) Business Management with Marketing with foundation year
• BSc (Hons) Business Management with Marketing with placement year
• BSc (Hons) Business Management with Marketing with foundation year and placement year

Modules

The program includes a range of compulsory and optional modules, such as:

• Operations Management
• Accounting for Business Managers
• Global and Sustainable Business Management
• Personal and Professional Development
• Organisational Behaviour and Analysis
• Business Data Project
• Marketing
• People Practices
• Capturing Market Insights
• Finance
• Business Modelling
• Working in a Global Context
• Consumer Behaviour
• Digital Business Project
• Brand Management
• Marketing in Action
• Project Management
• Marketing Analytics, Metrics and Performance

Assessment

Assessment methods include a combination of examinations, coursework, and practical projects. Students are expected to develop a range of skills, including critical thinking, problem-solving, and communication.

Career Opportunities

Graduates of the Business Management with Marketing program have gone on to secure roles in a variety of industries, including marketing, sales, and management. The program's strong focus on practical skills and industry connections provides students with a competitive edge in the job market.

Fees and Funding

The annual tuition fees for the program are:

• UK students: to be confirmed
• Overseas students: ｣23,700
• Professional training placement year fees: approximately 20% of the full-time UK fees

Entry Requirements

The typical offer for the program is:

• ABB at A-level
• DDD at BTEC
• 33 points at International Baccalaureate
• English language proficiency: IELTS 6.5 or equivalent

Study and Work Abroad

The University of Surrey offers a range of study and work abroad opportunities, including placements, exchanges, and summer programs. These opportunities provide students with valuable experience and skills, as well as the chance to develop their language proficiency and cultural awareness.

Placements

The Professional Training placement year provides students with the opportunity to gain practical experience in a business or marketing role. Placements are available in a range of industries and can be taken in the UK or overseas.

Facilities

The University of Surrey has a range of facilities to support student learning, including a state-of-the-art library, computer labs, and dedicated study spaces. The university is also home to a number of research centers and institutes, providing students with opportunities to engage with cutting-edge research and industry experts.

Student Life

The University of Surrey has a vibrant student community, with a range of clubs, societies, and events to get involved in. The university is located in the town of Guildford, which offers a range of amenities, including shops, restaurants, and entertainment venues.

About the University of Surrey

The University of Surrey is a leading university located in the south-east of England. The university has a strong reputation for teaching and research, and is ranked among the top universities in the UK. The university has a diverse student body, with students from over 100 countries, and offers a range of undergraduate and postgraduate programs.