Program Overview

Digital Marketing MSc

The Digital Marketing MSc program is offered by the University of Surrey, with the awarding body and teaching institute being the University of Surrey as well. The program operates under the Framework of FHEQ Level 7.

Final Award and Programme/Pathway Title

The final award for this program is an MSc in Digital Marketing, with the option for an MSc in Digital Marketing with Study Abroad for the study abroad pathway.

Subsidiary Award(s)

Subsidiary awards include:

• PGDip in Digital Marketing
• PGCert in Digital Marketing
• PGDip in Digital Marketing with Study Abroad
• PGCert in Digital Marketing with Study Abroad

Professional Recognition

The program is accredited by:

• Association to Advance Collegiate Schools of Business (AACSB)
• Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Modes of Study

The program is available in the following modes of study: | Route Code | Credits and ECTS Credits | | --- | --- | | Full-time | PKA61154, 180 credits and 90 ECTS credits | | Full-time with Study Abroad | PKA61157, 180 credits and 90 ECTS credits | | Part-time | PKA61155, 180 credits and 90 ECTS credits |

Faculty and Department/School

The program is offered by the Faculty of Arts, Business and Social Sciences, specifically through the Surrey Business School.

Programme Leader

The program leader is ABBOUD Liliane (SBS).

Date of Production/Revision of Spec

The program specification was produced or revised on 27/01/2026.

Educational Aims of the Programme

The educational aims of the program include:

• Equipping students with digital expertise in theoretical, critical, analytical, and interpretative abilities directed towards problem-solving and innovation in organizational contexts.
• Providing optional modules to broaden digital expertise in specialized contexts or subject areas.
• Developing business acumen, personal, and professional skills to enhance employability and lifelong digital marketing career prospects.
• Grounding students in digital marketing fundamentals and analytical skills to effectively analyze and leverage data for impactful, data-driven business decisions.
• Providing conceptual and theoretical research that gives grounding to the evolution and growth of digital marketing across contexts.

Programme Learning Outcomes

The program learning outcomes are as follows: | Attributes Developed | Awards | Ref. | | --- | --- | --- | | Knowledge of the theory and practice of digital marketing in contemporary organizations. | K | PGCert, PGDip, MSc | | A systematic, in-depth understanding of the development, issues, and influences relevant to the concepts of digital marketing. | K | PGCert, PGDip, MSc | | Select and apply tools and techniques used in digital marketing for approaching a particular problem, and then reflect upon the selected approach. | CP | PGDip, MSc | | Develop technical, analytical, and presentational skills. | PT | MSc | | Access, analyze, and interpret appropriate data to understand trends and anticipate future developments. | CT | MSc |

Attributes Developed

• C: Cognitive/analytical
• K: Subject knowledge
• T: Transferable skills
• P: Professional/Practical skills

Programme Structure

The program structure varies by mode of study:

Full-time

• Studied full-time over one academic year, consisting of 180 credits at FHEQ level 7.
• Possible exit awards include Postgraduate Diploma (120 credits) and Postgraduate Certificate (60 credits).

Full-time with Study Abroad

• Studied full-time over 15 months, consisting of 180 credits at FHEQ level 7.
• Possible exit awards include Postgraduate Diploma (120 credits) and Postgraduate Certificate (60 credits).

Part-time

• Studied part-time over two academic years, consisting of 180 credits at FHEQ level 7.
• Possible exit awards include Postgraduate Diploma (120 credits) and Postgraduate Certificate (60 credits).

Modules

Modules vary by year and mode of study. Key modules include:

• DIGITAL MARKETING STRATEGY
• WEB ANALYTICS
• MARKETING ANALYTICS
• SOCIAL MEDIA MARKETING
• MARKETING RESEARCH
• DISSERTATION IN MARKETING

Opportunities for Placements/Work-Related Learning/Collaborative Activity

• Associate Tutor(s) / Guest Speakers / Visiting Academics: Yes
• Professional Training Year (PTY): No
• Placement(s) (study or work that are not part of PTY): No
• Clinical Placement(s) (that are not part of the PTY scheme): No
• Study exchange (Level 5): Yes
• Dual degree: No

Other Information

• Employability: The program is closely aligned with industry expectations, providing graduates with a wide range of employability options across various industries.
• Global and cultural capabilities: The program teaches students about cultural differences and their implications on business strategy, fostering informed and positive intercultural experiences.
• Sustainability: The program contributes to dematerialization and lowering carbon footprints through the nature of digital marketing.
• Digital capabilities: The program develops students' digital capabilities across programming languages, software, and tools related to web analytics, user experience, social media, and data visualization.
• Resourcefulness and Resilience: The program encourages resourcefulness and resilience through assessment, lecture, and seminar design, supporting student well-being through various channels.