Program Overview

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University Programs

The university offers a variety of programs for students, including undergraduate and graduate degrees.

Undergraduate Programs

• Art History (BA)
• Graphic Design (BFA)
• Interior Design (BFA)
• Painting + Printmaking (BFA)
• Kinetic Imaging (BFA)

Graduate Program

MFA in Design

The MFA in Design program is a graduate degree that focuses on design. The program includes:

• MFA in Design: Overview
• MFA in Design: Curriculum
• MFA in Design: MFA ON-THE-GO

Other Programs

• Art Foundation
• First Year Introduction (FYI)
• Liberal Arts & Sciences
• Honors Program
• Minors
  • Film and Design
  • Islamic Art History

Admissions

Undergraduate Admissions

• Application Guidelines
• Portfolio Requirements
• Details, Dates & Deadlines
• International Students
• Transfer Applicants
• Returning Students
• Laptop Requirements
• Frequently Asked Questions

Graduate Admissions

Graduate admissions information is available.

Enrollment and Registration

Academic Calendar and Course Schedule

The academic calendar and course schedule are available for students.

Enrollment Policies

• Policy, Resources & Laws
• Degree Requirements
• Course Schedule and Registration
• Cross Registration
• Transfer and College Credit
• Grades
• Academic Standing
• Honors Program
• About Graduating
• Transcripts, Certifications & Other Requests

Research

Overview

Research opportunities are available at the university.

Research News

Research news and updates are available.

Projects

Research projects are available for students and faculty.

Opportunities

• VCUarts Qatar Funding
• VCU Funding
• Qatar Research, Development and Innovation (QRDI)
• External Funding

Academic and Creative Spaces

Art & Design Library

The art and design library is available for students.

Innovative Media Studios

Innovative media studios are available for students.

Materials Library

The materials library is available for students.

Writing Center

The writing center is available for students.

Digital Design + Fabrication

Digital design and fabrication facilities are available for students.

Community and Continuing Education

Community Education Program

The community education program offers courses for the community.

Continuing Education

Continuing education courses are available for students.

Become an Instructor

Information on becoming an instructor is available.

Terms & Conditions

Terms and conditions for community and continuing education are available.

Social Media Strategy for Fashion Brands Course

About this Class

The social media strategy for fashion brands course focuses on social media development and was created in response to the growing local entrepreneurial market. This eight-week course aims to provide participants with the basics in social media marketing from a fashion brand perspective.

Learning Objectives

By the end of the course, participants will be able to:

• Use a range of social media marketing skills
• Build their personal or business brand online
• Execute winning social media campaigns
• Boost their own online presence
• Optimize their social channels for SEO
• Work with influencers and network online
• Analyze social media data

Who is this Course Meant for?

This course is for fashion creatives, designers, or marketers who want to boost their business digital presence.

Topics Covered

• Compile a social media strategy
• Execute successful paid campaigns and measure success using analytics
• Master social storytelling and create engaging content and viral videos
• Supercharge online profile
• Get to grips with SEO and network in the digital world like a pro
• Discover how bloggers, publications, and brands use affiliate marketing to monetize their social presence and generate sales
• Paid social media marketing
• SEO
• Reporting
• Influencer and affiliate marketing
• Digital networking
• Online brand-building

Delivery Format

The course will be delivered through lectures, classroom exercises, case studies, discussions, and homework research assignments.

Class Outline

Course Structure

• Week 1: Introduction, brand identity, brand voice, target audience
• Week 2: Online community, social media platforms
• Week 3: Psychology of sharing, online storytelling, content marketing
• Week 4: Hashtags, editorial calendar, influencer marketing
• Week 5: UGC, messenger marketing, digital events, and live mode
• Week 6: SEO and social, trends, analytics
• Week 7: Creating a campaign for your brand - strategy, content, expected outcomes
• Week 8: Reviewing progress with social media accounts over 8 weeks and analyzing it

Digital Badging

Participants who register for this course will earn a digital badge upon successful completion of all coursework, provided they maintain a minimum attendance of 70%.

Materials Needed

Please note that VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.

Items to Buy for this Class

Please bring the following items to the session:

• Mobile phone & laptop
• Camera (optional)
• Notebook and pen

Schedule

• Start: Tuesday, October 29, 2024
• End: Tuesday, December 17, 2024
• Lessons: 8
• Days: Tuesdays
• Time: 5:00 - 7:30 pm
• Location: VCUarts Qatar
• Cost: 2800 QAR

A free online session will be offered on October 21 from 6-7 pm as a brief overview of what the full course will cover.

Instructors

Sonali Raman

Sonali's journey into fashion started even before she hit double digits, designing miniature apparel for her collection of Barbies. By her late teens, she was creating full-sized apparel using her mother's pedal sewing machine. She inherited her love for natural fabrics from her grandfather, who always wore khadi, and her mother, who wore natural cottons and lush silks all her life. Her passion for all things traditional is inherited from her parents, who had a fine sense of aesthetics.

With a degree in Fine Arts and a post-graduation in Fashion from NIFT, India, Sonali began her career with a fashion-buying house in India, representing European retail brands, sourcing textiles, developing sample lines, and finding the right sources to manufacture them. She continued to follow her passion to design and launch limited collections during this time.

After working for 20 years in India, she moved to Doha, State of Qatar, where she worked as a Retail Buyer, buying worldwide from several brands spanning women's wear, men's wear, kids' wear, and home d嶰or for stores in Doha.

Simultaneously, she served as a Fashion Consultant on several prestigious design projects related to fashion and garments, like the Qatar Armed Forces Military Uniforms Project. She has also covered fashion trends for magazines like Glam and Woman Today, published in Doha. Sonali launched her own fashion brand in November 2014. Her love for natural fabrics and the desire to sustain dying crafts and textile traditions of India became the cornerstone of her brand.

Sonali is Faculty in the Fashion Department of VCUarts, Qatar, teaching Fashion & Merchandising to undergraduate students since 2009.