Program Overview

The Global Career Accelerator

The Global Career Accelerator is a program designed to provide students with hands-on experience in digital marketing, equipping them with the skills and knowledge necessary to succeed in this field.

Digital Marketing Track

The Digital Marketing Track is a key component of the Global Career Accelerator, offering students the opportunity to gain valuable exposure and experience with leading companies. This track is designed to help students build a portfolio of real-world experience, unlock access to an exclusive career network, and receive four certifications and verified skills for their resume.

Benefits of the Global Career Accelerator

The benefits of the Global Career Accelerator include:

• Gain valuable exposure and experience with leading companies
• Unlock access to an exclusive career network
• Build a portfolio of real-world experience with industry-leading companies
• Receive four certifications and verified skills for their resume
• Access to coaching and networking events with industry professionals

Program Details

The program details are as follows:

• 2026 Session Dates: Spring: January 12 to May 12
• Credits: 3 credits
• Course Code: INNO 251
• Program Fee: $1,800
• Tuition: Standard tuition rate for 3 credits from VCU
• Total Cost: The total cost of the program would be billed to the student's account

Ecommerce Marketing with Shopify

The Ecommerce Marketing with Shopify component of the program allows students to design and build an online store, accelerate their career with marketing skills, and find, attract, and engage a worldwide audience through digital marketing best practices.

Customer Acquisition

The Customer Acquisition component of the program enables students to build a portfolio of Google and Meta Ad campaigns with behavior and demographic targeting, learn how to turn a profit by increasing conversion rates through A/B testing, and learn social media tactics to build brand presence on Instagram and TikTok.

Intercultural Competency Skills

The Intercultural Competency Skills component of the program helps students build their emotional intelligence skillset, develop listening skills that manage bias, and receive an Intercultural Skills certification for LinkedIn.

Brand Project Spotlight

The Brand Project Spotlight is a key component of the program, where students step into an exciting digital marketing project for Charity: Water, a frontrunner in the global mission of ensuring clean water for all. Students will devise a brand and content strategy aimed at engaging younger audiences, plan and roll out a captivating marketing campaign, craft compelling content across diverse platforms, and present their marketing plan and articulate the strategic choices they made.

Marketing Skills

Marketing skills are essential for students from all majors, including business, sports, and journalism. The program is designed to provide students with the skills and knowledge necessary to succeed in their chosen career.

Work with Professionals

The program is led by experienced professionals, including:

• Rita Cidre, MBA: Head of Digital Marketing, trilingual, published author, featured entrepreneur, and award-winning instructor
• Rupali Monga, MBA: Head of Live Experience, self-starter, entrepreneur, and educator

Support and Mentorship

The program provides students with support and mentorship every step of the way, including:

• Teaching Team: Dedicated instructors who are available to answer questions and provide guidance
• Community: Opportunities to connect and network with peers across other universities
• HelpHub: A chatbot that can answer frequently asked questions and provide support

Frequently Asked Questions

The program has a list of frequently asked questions, including:

• Getting Started: When does the program start? How much does the program cost?
• Program Details: Can I take the program for credit? What are LiveLabs and Video Lessons?
• Equipment and Software: What equipment and software do I need to participate in the program?
• Location: Do I need to be on campus to take the program?