Program Overview

---

University Programs

The university offers a range of undergraduate and graduate programs in various fields, including art, design, and liberal arts.

Undergraduate Programs

• Art History (BA)
• Graphic Design (BFA)
• Interior Design (BFA)
• Painting + Printmaking (BFA)
• Kinetic Imaging (BFA)

Graduate Program

MFA in Design

The MFA in Design program is designed to provide students with advanced training in design. The program includes:

• MFA in Design: Overview
• MFA in Design: Curriculum
• MFA in Design: MFA ON-THE-GO

Minors

• Film and Design
• Islamic Art History

Academic and Career Advising

The university provides academic and career advising services to help students achieve their academic and professional goals.

• Academic Advising
• Career Services

Research Areas

The university has various research areas, including:

• VCUarts Qatar Funding
• VCU Funding
• Qatar Research, Development and Innovation (QRDI)
• External Funding

Academic and Creative Spaces

The university has a range of academic and creative spaces, including:

• Art & Design Library
• Innovative Media Studios
• Materials Library
• Writing Center
• Digital Design + Fabrication

Branding You and Your Business Course

About this Course

This dynamic 4-week course is designed to help students discover their unique strengths, develop a compelling brand, and bring their ideas to life.

Who is this Course for?

This course is open to professionals 18+ who are eager to explore personal growth, branding, and business development.

Why is this Course Right for You

• Discover Your Potential
• Learn Hands-on Strategies
• Inclusive and Engaging Environment
• Step Towards Success

Class Outline

• Week 1: Discover & Define Your Brand Identity
  • Identify personal interest values and strengths
  • Explore the concept of personal branding and its importance
  • Develop a personal mission statement
  • Engage in self-discovery exercises to align passions with potential business ideas
• Week 2: Building the Foundation
  • Define a business idea based on personal strengths and market needs
  • Learn branding essentials: name, logo, and identity
  • Identify target audiences and unique value propositions
  • Develop a one-page business overview
• Week 3: Strategic Branding & Essential Tools
  • Craft a compelling brand story and marketing strategy
  • Explore key tools and software for branding, management, and marketing
  • Hands-on practice with digital tools
  • Develop basic workflow to organize and grow the business
• Week 4: Presenting with Confidence & Next Steps
  • Present branding and business ideas in a structured format
  • Receive constructive feedback from peers and the instructor
  • Practice networking and pitching in different settings
  • Final reflections and next steps for launching a brand or business

Schedule

• Start: Sun, 13 Apr, 2025
• End: Wed, 7 May, 2025
• Lessons: 8
• Days: Sundays & Wednesdays
• Time: 6-9pm
• Cost: 2500 QAR

Instructors

• Maribelle Frangieh: Maribelle Frangieh is an architect-turned-branding consultant with a passion for helping people transform their ideas into something real and meaningful.