Program Overview

AAU Modules

The AAU Modules provide a comprehensive overview of various programs offered by Aalborg University.

International Marketing

Content, Progress, and Pedagogy of the Module

The International Marketing module introduces students to the principles and practices of marketing in an international context. The importance of world trade has increased, and international business growth offers increased opportunities for organizations. Many organizations are, therefore, now engaged in planning and conducting marketing activities across national borders.

This module covers the factors that create international marketing complexity, the major decisions in international marketing, including whether to go international, what foreign markets to enter, how to enter these markets, and how to design the international marketing mix.

Learning Objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• The basic concepts, principles, and practices of international marketing, i.e., marketing to customers in foreign markets.
• The international marketing environment and the specific marketing challenges that occur in the international marketing context.

Skills

The objective is that the student after the module possesses the necessary skills in:

• Evaluating the attractiveness of international opportunities and choosing a market entry strategy.
• Designing the international marketing mix.
• Discussing the advantages and disadvantages of different entry mode strategies and providing recommendations about the most appropriate strategy.

Competences

The objective is that the student after the module possesses the necessary competences in:

• Analyzing and evaluating a company's market opportunities in the global business environment.
• Formulating strategies that help companies achieve their international marketing objectives.

Type of Instruction

For information, see § 17.

Exam

Exams

• Name of exam: International Marketing
• Type of exam: Written or oral exam, Individual examination.
• ECTS: 5
• Assessment: 7-point grading scale
• Type of grading: Internal examination
• Criteria of assessment: The criteria of assessment are stated in the Examination Policies and Procedures

Facts about the Module

• Danish title: International marketing
• Module code: KAMAR
• Module type: Course
• Duration: 1 semester
• Semester: Autumn
• ECTS: 5
• Language of instruction: English
• Location of the lecture: Campus Aalborg
• Responsible for the module: Waheed Akbar Bhatti
• Used in:
  • Curriculum for the Master's Programme in Business Administration and Commercial Law, 2020
  • Curriculum for the Master of Science (MSc) in Economics and Business Administration (Organisation, Strategy and Leadership), 2022
  • Curriculum for the Master of Science (MSc) in Economics and Business Administration (Management Accounting and Control), 2022
  • Curriculum for the Master of Science (MSc) in Economics and Business Administration (Finance), 2022
  • Curriculum for the Master of Science (MSc) in Economics and Business Administration (International Business), 2022
  • Curriculum for the Master of Science (MSc) in Economics and Business Administration (Marketing and Sales), 2022
  • Curriculum for the Master of Science (MSc) in Technology (Entrepreneurial Business Engineering), 2022
  • Curriculum for the Master of Science (MSc) in Economics and Business Administration (Business Data Science), 2022
  • Curriculum for the Master's Programme in Business Administration and Commercial Law, 2022
  • Master of Science (MSc) in Business Administration and Commercial Law, 2023

Organisation

• Study Board: Study Board of Economics and Business Administration
• Department: Aalborg University Business School
• Faculty: Faculty of Social Sciences and Humanities

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