Program Overview

BBA Marketing Concentration

The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society. Specific degree objectives are to enable students to develop:

1. An understanding of product, pricing, distribution and promotion strategies.
2. An ability to collect and interpret information about consumers and their decision making processes.
3. Abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.

Advising

New students must contact the department for initial advising to plan a program of study that satisfies degree requirements and reflects their interests. Students are also required to access the Degree Audit System throughout their college career to verify that degree requirements are being met. The College of Business and Management and the University of Illinois Springfield have a team of advisors ready to assist students in achieving their academic and career preparation goals. Advising services are customized based on the level and location of the student.

Grading Policy

Students must earn a minimum grade of C- in all foundation courses and a cumulative GPA of at least 2.0 across all foundation courses. Students must earn a minimum of C- in all college core courses (EXCEPT MGT 488) and a cumulative GPA of at least 2.0 across all college core courses. A minimum grade of C (2.0) is required in MGT 488 (a grade of C- or lower will not be accepted).

Internship

The BBA degree requires a minimum of three hours of internship course work consisting of an individualized field experience (IPL 300) or an individual project (IPL 301). Students are encouraged to complete six hours of Internship. Internship hours will be used to fulfill the Engagement Experience ECCE category. Students must complete course work in at least one of the other ECCE categories including U.S. Communities and Global Awareness. The one hour UNI 301 Series course fulfills the last hour of the ECCE requirement (10 Total ECCE hours required).

• Only in exceptional cases, using a Student Petition with appropriate College of Business and Management approvals, students may request to waive the three-hour internship requirement and substitute an alternative ECCE course.
• Credit for Prior Learning (IPL 305) may not be used by College of Business and Management students to fulfill degree requirements.

Requirements

Foundation Requirements

• Junior or senior standing required to enroll in ACC 311 and ECO 315.
• ACC 211 & ACC 212: Introduction to Financial Accounting and Introduction to Managerial Accounting (4-6 hours)
• or ACC 311: Administrative Uses of Accounting
• ECO 201 & ECO 202: Introduction to Microeconomics and Introduction to Macroeconomics (4-6 hours)
• or ECO 315: Economics for Administration
• ECO 213: Statistics for Business and Economics (3 hours)
• or MAT 121: Applied Statistics
• Course work equivalent to the above may be accepted upon approval by the student's advisor and the College of Business and Management by a student petition.
• Total Hours: 11-15

College Core

• The college core is required of all undergraduate College of Business and Management students.
• BUS 312: Principles of Marketing (3 hours)
• BUS 322: Principles of Operations Management (3 hours)
• BUS 331: ECCE: Business, Ethics, and Society (3 hours)
• FIN 302: Principles of Financial Management (3 hours)
• MGT 310: Managing Organizational Behavior (3 hours)
• MGT 330: Business and Managerial Communication (3 hours)
• MGT 488: Strategic Management: The Capstone (3 hours)
• MIS 352: Principles of Management Information Systems (3 hours)
• MIS 376: Business Analytics (3 hours)
• Total Hours: 27

Marketing Concentration Requirements

• MKT 431: Consumer Behavior (3 hours)
• MKT 432: Research Methods and Analytics in Marketing (3 hours)
• MKT 441: Marketing Analytics (3 hours)
• Select two of the following (or other MKT electives approved by the program) (6 hours)
  • MKT 430: Topics in Marketing
  • MKT 434: Brand Management
  • MKT 435: Sales Force Management and Professional Selling
  • MKT 437: Advertising
  • MKT 438: International Marketing
  • MKT 439: Retail Management and Analytics
• Total Hours: 15

Other Graduation Requirements

• Engaged Citizenship Common Experience (ECCE): 10 hours
• Total Hours: 10