Program Overview

Introduction to the Master of Arts in Media Management

The Master of Arts in Media Management is a postgraduate program designed to equip students with the key competencies necessary to shape the future of the media landscape. This interdisciplinary program combines economic aspects with the unique characteristics of media, providing students with a comprehensive understanding of the media industry.

Program Overview

The Master of Arts in Media Management offers a unique blend of theoretical and practical knowledge, enabling students to develop a deep understanding of the media industry and its various sectors. The program is designed to provide students with a strong foundation in media management, including strategic management, quality management, personnel management, creativity management, innovation management, and brand management.

Key Facts

• Degree: Master of Arts (M.A.)
• Duration: 4 semesters
• Credits: 120 credits / 39 SWS
• Start: Annual intake in the winter semester
• Application Deadline: September 1st
• Language: German (with some courses in English)
• Admission Requirements: Bachelor's degree in Business Administration or Communications/Media Science with a minor in Business Administration

Program Structure

The program is divided into four semesters, with a focus on both theoretical and practical aspects of media management. The curriculum includes:

• First Semester: Introduction to media markets, statistics, and research methods
• Second Semester: Media management, strategic communication, and research projects
• Third Semester: Advanced media management, project management, and research seminars
• Fourth Semester: Master's thesis and final project

Research Areas

The program covers a wide range of research areas, including:

• Media economics and management
• Strategic communication and marketing
• Media production and distribution
• Digital media and platform economy
• Brand management and audience analytics

Career Prospects

Graduates of the Master of Arts in Media Management program can pursue a variety of career paths, including:

• Media management and consulting
• Strategic communication and marketing
• Media production and distribution
• Digital media and platform economy
• Brand management and audience analytics

Alumni Testimonials

The program has a strong track record of producing successful alumni, with many going on to work in top media companies and organizations. Alumni praise the program for its unique blend of theoretical and practical knowledge, as well as its strong industry connections.

Institute for Public Relations

The program is offered by the Institute for Public Relations at the Johannes Gutenberg University Mainz, which has a strong reputation for excellence in media and communication research.

Application and Admission

To apply for the program, students must have a Bachelor's degree in Business Administration or Communications/Media Science with a minor in Business Administration. The program is not restricted, and admission is based on a first-come, first-served basis. The application deadline is September 1st for the winter semester intake.

Study Life Balance

The program offers a range of services and activities to support students in achieving a healthy study-life balance, including sports, cultural events, and social activities.

Conclusion

The Master of Arts in Media Management is a unique and comprehensive program that provides students with the knowledge, skills, and expertise necessary to succeed in the media industry. With its strong focus on theoretical and practical knowledge, as well as its industry connections and alumni network, this program is an excellent choice for students looking to pursue a career in media management.