Program Overview

Master of Business Administration / Master of Marketing and Digital Strategy

The Master of Business Administration / Master of Marketing and Digital Strategy is a combined program that allows students to broaden their business expertise while gaining specialist skills in marketing and digital strategy. This program develops high-level leadership, strategic, and analytical capabilities through the MBA, alongside targeted knowledge in marketing, branding, digital platforms, and consumer engagement.

Degree Overview

This combined program is ideal for aspiring managers and marketing professionals, blending core business foundations with cutting-edge digital marketing strategies. It prepares graduates to lead, innovate, and succeed in a rapidly evolving global business landscape.

Career Opportunities

Career opportunities in marketing exist across all industries, with roles spanning areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing, and sustainability. The skills and knowledge gained in this program underpin many senior roles, including:

• Marketing Manager
• Strategic Planning Manager
• Business Management Consultant
• Marketing Communications Director
• Business Development Director

Program Details

• Program Code: 50064
• Duration (Full-time/Part-time): 2 years up to 6 years
• Next Start Date: 11 May 2026
• CRICOS Code: Not specified
• Indicative Fee: AUD 47,015

Admission Information

• English Proficiency Requirements: IELTS overall minimum - 6.5, IELTS section minimum - 6.0
• Application Closing Dates: Available intakes
• How to Apply:
  • Domestic students apply through the online application portal.
  • International students apply online or through an education agent.

What You Will Study

This program develops your understanding of marketing strategy principles, consumer psychology and behavior, and strategic tactics. Specialization in particular aspects of marketing is also offered within:

• Media and advertising strategy
• Brand value creation
• Customer experience management
• Digital marketing
• Data-driven marketing research
• Marketing analytics
• Social media marketing
• Content creation and storytelling

Core Courses

Students must complete the following core courses:

• GSBS6004 Organisational Behaviour and Design
• GSBS6005 Principles of Marketing Strategy
• GSBS6013 Consumer Psychology and Behavior
• GSBS6014 Digital Marketing Strategy
• GSBS6033 Marketing Analytics and Emerging Technologies
• GSBS6060 Strategic Management
• GSBS6200 Financial and Management Accounting
• GSBS6300 Media and Advertising Strategy
• GSBS6301 Brand Value Creation
• GSBS6484 Corporate Governance and Social Responsibility
• GSBS6505 Data Driven Marketing Research
• GSBS6514 Leadership in Contemporary Organisations

Elective Courses

Choose 40 units from the following course list:

• GSBS6001 Managing Under Uncertainty
• GSBS6007 Managing Human Resources in International Organisations
• GSBS6012 Entrepreneurship and Innovation
• GSBS6015 Customer Experience Management
• GSBS6025 Digital Payments and Blockchain Technology
• GSBS6040 Human Resource Management
• GSBS6061 Strategic Intervention Project
• GSBS6100 Negotiation and Conflict Resolution
• GSBS6190 Human Resource and Organisational Development
• INFO6050 Process Analysis and Problem Solving
• INFO6090 Business Intelligence for the Enterprise
• INFT6009 Mobile Application Development
• INFT6060 Systems Design for the Digital Economy
• INFT6201 Big Data
• INFT6304 ICT Project Planning and Management
• PACC6003 Corporate Finance

Similar Degrees

• Master of Marketing and Digital Strategy:
  • Indicative Fee: AUD 47,520
  • Full-time duration: 1 year
  • Part-time duration: up to 4 years
  • Locations: Newcastle City, Online
• Master of Business Administration (MBA):
  • Indicative Fee: AUD 46,035
  • Full-time duration: 1.5 years
  • Part-time duration: up to 5 years
  • Locations: PSB Singapore, Newcastle City, Online, Sydney CBD
• Graduate Certificate in Marketing and Digital Strategy:
  • Indicative Fee: AUD 23,760
  • Full-time duration: 0.5 years
  • Part-time duration: up to 3 years
  • Locations: Newcastle City, Online