Program Overview

Course Description

The International Marketing course examines the complexities of marketing in an international environment, addressing local market characteristics and building upon marketing theory and consumer behaviour. It emphasizes effective communication and collaborative work processes as critical attributes for international marketing professionals.

Course Content

Topics include:

• The rationale for international marketing
• The international economic and financial environment
• Cultural and social environment in international marketing
• International political and legal environment
• Technology and contemporary environmental variables
• Market research in international marketing
• International market selection and entry strategies
• Strategic planning for international marketing
• International competitive strategy
• Globalisation in international marketing
• Internationalisation, relationships, and networks
• International marketing mix considerations

Enrolment Rules

This course is not available to students who have completed the following course(s):

• MKTG3060: International Marketing (10 units)

Enrolment Requirements

Assumed Knowledge

• MKTG1001

Learning Outcomes

Upon completion of this course, students will be able to:

1. Apply marketing concepts, theories, and principles to international marketing.
2. Analyse the environmental and organisational constraints in international marketing strategy development.
3. Apply problem-solving and decision-making in international marketing through active and responsible participation in individual and collaborative learning experiences.
4. Analyse contemporary issues such as social and cultural factors influencing international marketing operations.
5. Effectively communicate marketing knowledge and outcomes in oral and written contexts reflective of both audience and purpose.

Availability

The course is available in:

• Semester 2 at Gosford (Blended Learning)
• Semester 2 at Newcastle City Precinct (Blended Learning)
• Singapore Trimester 1 at Singapore PSB (Blended Learning)
• Singapore Trimester 2 at Singapore PSB (Blended Learning)
• Singapore Trimester 3 at Singapore PSB (Blended Learning)

Related Study

This course replaces MKTG3060: International Marketing (2026.01)

Contact Hours

• Integrated Learning Session: 2 hours per week for 12 weeks, starting from week 1, with an additional 6 hours of independent study per week.

Assessments

• Written Assignment (20%): Justify a local business's potential for internationalisation.
• Primary Marketing Analysis (30%): Conduct a comprehensive analysis of three potential foreign markets for expansion.
• International Marketing Cultural Analysis Report and Presentation (50%): Conduct a cultural analysis and design a marketing strategy for a specific Australian product in a target Asia-Pacific country.

Course Details

• Study level: Undergraduate
• Course level: 2000-level
• Units: 10
• College: College of Human and Social Futures
• School: Newcastle Business School