Program Overview

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PSICOLOGIA DEL TURISMO

Course Description

The course "Psicologia del Turismo" (Psychology of Tourism) aims to provide students with a comprehensive understanding of the psychological aspects of tourism, including the perception, attention, motivation, and decision-making processes of tourists. The course also explores the application of psychological principles to the development of effective tourism marketing strategies and the creation of memorable tourist experiences.

Course Objectives

The course objectives are to:

• Provide students with a deep understanding of the psychological factors that influence tourist behavior
• Equip students with the knowledge and skills necessary to develop effective tourism marketing strategies
• Enable students to apply psychological principles to real-world tourism scenarios

Course Content

The course covers the following topics:

• Introduction to the psychology of tourism
• Perception and attention in tourism
• Motivation and decision-making in tourism
• The role of emotions in tourism
• Personality and tourism behavior
• Communication and persuasion in tourism
• The application of psychological principles to tourism marketing

Teaching Methods

The course will be taught through a combination of lectures, discussions, and case studies. Students will be encouraged to participate in class discussions and to apply theoretical concepts to real-world tourism scenarios.

Assessment

The course will be assessed through a combination of written exams and a final project. The written exams will test students' knowledge of the course material, while the final project will require students to apply theoretical concepts to a real-world tourism scenario.

Course Schedule

The course will be held on Mondays from 14:00 to 15:00, starting from February 23, 2026.

Exam Dates

The exam dates are:

• January 14, 2026
• January 28, 2026
• February 11, 2026
• May 25, 2026
• June 8, 2026
• July 13, 2026
• September 10, 2026

Additional Information

For more information about the course, please contact the course instructor, Guido Franco Amoretti.

Required Textbooks

The required textbooks for the course are:

• Amoretti G., Varani N. Psicologia e geografia del turismo. Dai motivi del turista all'elaborazione dell'offerta , Libreriauniversitaria.it Edizioni, Padova, 2016
• Albanese A., Cristini C. (a cura di) Psicologia del turismo : prospettive future. Franco Angeli, Milano, 2007

Target Audience

The course is designed for students in the tourism and hospitality industry who want to gain a deeper understanding of the psychological factors that influence tourist behavior.

Learning Outcomes

Upon completion of the course, students will be able to:

• Understand the psychological factors that influence tourist behavior
• Apply psychological principles to the development of effective tourism marketing strategies
• Analyze real-world tourism scenarios and develop solutions based on psychological principles

Prerequisites

There are no prerequisites for the course. However, students are expected to have a basic understanding of psychology and marketing principles.

Credits

The course is worth 6 credits.

Language

The course will be taught in Italian.

Location

The course will be held at the University of Genoa, Imperia campus.

Instructor

The course instructor is Guido Franco Amoretti.

Office Hours

The instructor's office hours are Mondays from 14:00 to 15:00, starting from February 23, 2026.

Contact Information

For more information about the course, please contact the course instructor, Guido Franco Amoretti.

DOCENTI E COMMISSIONI

Instructor Information

The course instructor is Guido Franco Amoretti.

Commission Information

The commission members are:

• Guido Franco Amoretti (President)
• Sebastiano Benasso (President)
• Valeria Silvia Pandolfini

LEZIONI

Lesson Information

The course will be held on Mondays from 14:00 to 15:00, starting from February 23, 2026.

Lesson Schedule

The lesson schedule is as follows:

• February 23, 2026: Introduction to the psychology of tourism
• March 2, 2026: Perception and attention in tourism
• March 9, 2026: Motivation and decision-making in tourism
• March 16, 2026: The role of emotions in tourism
• March 23, 2026: Personality and tourism behavior
• March 30, 2026: Communication and persuasion in tourism
• April 6, 2026: The application of psychological principles to tourism marketing

ESAMI

Exam Information

The exam dates are:

• January 14, 2026
• January 28, 2026
• February 11, 2026
• May 25, 2026
• June 8, 2026
• July 13, 2026
• September 10, 2026

Exam Format

The exam will consist of a written test and a final project. The written test will test students' knowledge of the course material, while the final project will require students to apply theoretical concepts to a real-world tourism scenario.

Exam Location

The exam will be held at the University of Genoa, Imperia campus.

Exam Time

The exam will be held from 10:00 to 13:00.

ALTRE INFORMAZIONI

Additional Information

For more information about the course, please contact the course instructor, Guido Franco Amoretti.

Frequently Asked Questions

Q: What is the course about? A: The course is about the psychology of tourism and how to apply psychological principles to the development of effective tourism marketing strategies. Q: What are the course objectives? A: The course objectives are to provide students with a deep understanding of the psychological factors that influence tourist behavior and to equip students with the knowledge and skills necessary to develop effective tourism marketing strategies. Q: What is the course format? A: The course will be taught through a combination of lectures, discussions, and case studies. Q: How will the course be assessed? A: The course will be assessed through a combination of written exams and a final project. Q: What are the required textbooks for the course? A: The required textbooks for the course are Amoretti G., Varani N. Psicologia e geografia del turismo. Dai motivi del turista all'elaborazione dell'offerta , Libreriauniversitaria.it Edizioni, Padova, 2016 and Albanese A., Cristini C. (a cura di) Psicologia del turismo : prospettive future. Franco Angeli, Milano, 2007.