Program Overview

Program Overview

The MSc Consumer Behaviour program is offered by Henley Business School, one of an elite group of business schools to hold triple-accredited status for the quality of its courses and faculty. The program is available in two study modes: Full Time, which lasts 12 months, and Part Time, which lasts 24 months.

Career Outcomes

According to the Henley Masters Career Outcomes survey 2024, 84% of business management graduates were in employment or further studies within 12 months after graduation. Additionally, 83% of graduates reported that Henley's career service had a positive impact on them.

Program Features

The program offers optional study trips that enable students to work on marketing challenges, as well as lectures from guest speakers from the marketing industry. Students can specialize in an area of marketing that suits their goals, including:

• Digital marketing: learning how to make the best use of digital channels and understanding how customers interact with businesses online
  • This specialization focuses on the strategic use of digital channels to achieve marketing objectives
• International marketing: gaining an understanding of marketing strategies and practices around the world
  • This specialization explores the complexities of marketing in a global context
• Sustainable marketing: understanding how to effectively develop and implement sustainable marketing strategies and practices
  • This specialization emphasizes the importance of sustainability in marketing decision-making

Accreditation

All of the marketing programs at Henley Business School are accredited by the Chartered Institute of Marketing (CIM), allowing graduates to gain module exemptions from some CIM diplomas and certificates.