Program Overview

Introduction to the MSc Marketing Program

The MSc Marketing (International Marketing) program at Henley Business School is part of an elite group of business schools that hold triple-accredited status for the quality of its courses and faculty. This prestigious accreditation reflects the school's commitment to excellence in education and its impact on the careers of its graduates.

Career Outcomes

Graduates of the business management program at Henley Business School have demonstrated a high rate of success in their careers, with 84% of graduates in employment or further studies within 12 months after graduation, according to the Henley Masters Career Outcomes survey 2024. Furthermore, 83% of graduates reported that Henley's career service had a positive impact on them, highlighting the effectiveness of the school's support systems.

Program Specializations

The MSc Marketing program offers students the opportunity to specialize in an area of marketing that aligns with their career goals. The specializations include:

• Digital marketing: This specialization focuses on teaching students how to make the best use of digital channels and understand how customers interact with businesses online.
• International marketing: Students gain an understanding of marketing strategies and practices around the world, preparing them for careers in global marketing.
• Sustainable marketing: This specialization emphasizes the development and implementation of sustainable marketing strategies and practices, addressing the growing need for environmentally and socially responsible marketing practices.

Accreditation

All marketing programs at Henley Business School are accredited by the Chartered Institute of Marketing (CIM). This accreditation allows graduates to gain module exemptions from some CIM diplomas and certificates, further enhancing their career prospects and professional development opportunities.