Program Overview

Digital Content Marketing: Strategy & Planning

The Digital Content Marketing: Strategy & Planning program is designed to teach participants how to design a scalable process for engineering and deploying content to reach their target audience, providing repeatable results and helping to achieve corporate objectives.

Why this Program?

This program is ideal for individuals who have developed and shared content but require a structured approach to content strategy and marketing. It aims to provide participants with the skills to create a content management framework, map their content strategy to their buyer persona(s), and build a content marketing team.

Benefits

Through this program, participants will learn to:

• Build a content management framework to achieve meaningful results
• Map their content strategy to their buyer persona(s) and their stage of the marketing funnel
• Build their content marketing team and organizational structure to meet their content management systems and workflow
• Master the art of high-impact visualization to tell their brand story and engage their audience
• Create high-quality content for multi-channel delivery, optimized for conversion
• Identify and analyze content performance against strategic KPIs

Who Should Attend?

This program is designed for marketers and content planners who have a solid understanding of marketing fundamentals, tools, and tactics, and are looking to build their content library and content marketing process for repeatable results.

Program Details

The program focuses on providing structure and meaning to content creation and deployment, enabling participants to turn their target audience from suspects to prospects to clients. It covers the design of a scalable process for engineering and deploying content, ensuring repeatable results and the achievement of corporate objectives.

Custom Program

For organizations with 10 or more team members, the program can be customized and delivered exclusively to the organization. This option allows for tailored content and flexible delivery to meet the specific needs of the organization.