Program Overview

Master of Marketing (MMkt)

The Universiti Malaya (UM) Master of Marketing (MMkt) aims to produce graduates with advanced knowledge and skills in marketing who can manage organisations whilst being concerned with social responsibility and professional ethics.

Programme Overview

The MMkt programme supports the vision of UM to become a world-renowned educational institution in terms of teaching by offering a unique master's degree programme in the country on par with similar programmes offered by internationally renowned business schools. It supports the mission of UM by developing a quality and relevant study programme in line with the needs of the country to form a professional and highly skilled marketing management team capable of solving complex organisational marketing issues.

Programme Structure

• The programme offers evening classes from 6:30 pm until 9:30 pm with an emphasis on quality teaching and student participation.
• The minimum and maximum periods of candidature are three (3) and eight (8) semesters respectively.
• A full-time MMkt programme at the faculty commences once a year (September).
• Courses are divided into three categories: core, specialisation, and elective courses.
• In addition, students are required to undertake a research project in an area of interest.
• The design of the courses and components allows students to maximise their learning and develop the skills essential for their career development.
• Students are required to take a total of 42 credits as follows:
  • Core Courses: 14 credits
  • Specialisation Courses: 12 credits
  • Elective Courses: 6 credits
  • Research Project: 10 credits

Career Opportunity

The type of jobs related to MMkt graduates includes management and professional positions, such as:

• Marketing Manager
• Brand Manager
• Marketing Researcher
• Market Analyst
• Customer Service Manager
• Marketing Communications Manager
• Public Relations Manager
• Sales Manager
• Retail Manager

Entry Requirement and Programme Fee

Information regarding entry requirements and programme fees is available for both Malaysian and international students.

Programme Coordinator

The programme coordinator for the Master of Marketing (MMkt) is Dr. Nor Hazlina Hashim.

Programme Details

Each student is required to complete a minimum of 42 credit hours of learning and research activities. On average, students will require 1 year of study. The programme is designed to optimise the efficiency of the learning process, with pedagogies aimed at nurturing complex marketing problem-solving skills and building a global mindset among students.